Principal Technical Product Marketing Manager, Agent Platform

About the role

We're looking for a Senior Technical Product Marketing Manager to lead the narrative for Workday's Agent Platform — spanning agent governance, agent management, and agent interoperability. This role will be responsible for crafting a clear, market-leading story that resonates with CIOs, IT leaders, and enterprise architects.

Responsibilities

• Top-level Narrative & Message Generation: Establish and thread a holistic agent platform across spanning agent governance, agent management, and agent interoperability offerings.
• Develop messaging frameworks that resonate with CIOs, IT leaders, and enterprise architects — highlighting the differentiation and value for our customers.
• Serve as a primary marketing voice for Workday's Agent Platform with CIOs, IT leaders, and senior customer stakeholders.
• Support analyst briefings, executive roundtables, and customer advisory sessions.
• Maintain competitive intelligence and persona insights to identify differentiation opportunities and competitive risks.
• Translate insights into positioning, personas, and strategic recommendations.
• Create high-value field-facing and technical content (sales decks, guides, and thought leadership) that bring the Agent Platform story to life for field teams and customers.
• Build and deliver compelling demos that illustrate the agent platform's value end-to-end.
• Lead cross-functional GTM programs for Agent Platform capabilities, partnering with Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising, and other tier 1 events.
• Track success via platform adoption, narrative penetration, and enablement effectiveness metrics.

Requirements

• 8+ years of experience in technical product marketing, with depth in platform, infrastructure, or enterprise AI products.
• Strong executive presence: comfortable speaking with CIOs and IT leaders about their agentic strategy and how Workday enables it.
• Able to build trust with senior technical stakeholders.
• Demonstrated ability to take complex, layered technologies and distill them into clear, compelling, differentiated narratives – driving adoption.

Qualifications

• Operationally rigorous: able to drive processes, align cross-functional teams, and deliver outcomes at scale with precision and accountability.
• Thrives in ambiguity. Demonstrates a growth mindset, deep curiosity, and resourcefulness; not afraid to ask questions, take initiative, and operate independently in a fast-moving environment.

Benefits

The application deadline for this role is the same as the posting end date stated as below: 09/28/2026

Our Approach to Flexible Work: With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

For more information regarding Workday’s comprehensive benefits, please click here.