Principal Technical Product Marketing Manager, Agent Platform

About the role

We're looking for a Senior Technical Product Marketing Manager to lead the narrative for Workday's Agent Platform — spanning agent governance, agent management, and agent interoperability. This role will be responsible for crafting a clear, market-leading story that resonates with CIOs, IT leaders, and enterprise architects.

Responsibilities

• Top-level Narrative & Message Generation: Establish and thread a holistic agent platform across spanning agent governance, agent management, and agent interoperability offerings.
• Develop messaging frameworks that resonate with CIOs, IT leaders, and enterprise architects — highlighting the differentiation and value for our customers.
• Serve as a primary marketing voice for Workday's Agent Platform with CIOs, IT leaders, and senior customer stakeholders.
• Support analyst briefings, executive roundtables, and customer advisory sessions.
• Maintain competitive intelligence and persona insights to identify differentiation opportunities and competitive risks.
• Translate insights into positioning, personas, and strategic recommendations.
• Create high-value field-facing and technical content (sales decks, guides, and thought leadership) that bring the Agent Platform story to life for field teams and customers.
• Build and deliver compelling demos that illustrate the agent platform's value end-to-end.
• Lead cross-functional GTM programs for Agent Platform capabilities, partnering with Product, Engineering, and Events teams to drive adoption at DevCon, Workday Rising, and other tier 1 events.
• Track success via platform adoption, narrative penetration, and enablement effectiveness metrics.

Requirements

• 8+ years of experience in technical product marketing, with depth in platform, infrastructure, or enterprise AI products.
• Strong executive presence: comfortable speaking with CIOs and IT leaders about their agentic strategy and how Workday enables it.
• Able to build trust with senior technical stakeholders.
• Demonstrated ability to take complex, layered technologies and distill them into clear, compelling, differentiated narratives – driving adoption.

Qualifications

• Operationally rigorous: able to drive processes, align cross-functional teams, and deliver outcomes at scale with precision and accountability.
• Thrive in ambiguity. Demonstrates a growth mindset, deep curiosity, and resourcefulness; not afraid to ask questions, take initiative, and operate independently in a fast-moving environment.

Benefits

The application deadline for this role is the same as the posting end date stated as below: 09/28/2026

Our Approach to Flexible Work: Combining the best of both worlds, in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

Primary Location: USA.CO.Boulder

Base Pay Range: $163,000 USD - $244,400 USD

Additional US Location(s): $154,800 USD - $275,000 USD

Equal Opportunity Employer: Individuals with disabilities and protected veterans are encouraged to apply.

Workday Pay Transparency Statement: The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.

Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.

For more information regarding Workday’s comprehensive benefits, please click here.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

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