Principal Technical Product Marketing Manager

Responsibilities

• Own technical product positioning and feature-level differentiation across the platform.
• Translate product architecture, APIs, integrations, and data flows into clear messaging for technical and executive audiences.
• Partner with Product and Engineering throughout the product lifecycle to develop accurate, differentiated positioning and launch narratives.
• Create integration narratives and “better together” stories across ESPs, CDPs, data warehouses, DAMs, and other enterprise technologies.
• Create technical sales assets, including architecture diagrams, data flows, integration guides, one-pagers, battlecards, and objection-handling materials.
• Partner with Sales and Solutions teams on complex enterprise opportunities where technical differentiation can influence the deal.
• Develop technical enablement, discovery frameworks, demo narratives, and talk tracks for CIO, IT, data, and engineering audiences.
• Build and maintain scalable technical content, RFP responses, and enablement resources as the product and competitive landscape evolve.
• Develop technical thought leadership across blogs, webinars, campaigns, analyst conversations, and industry events.

Qualifications

• 5+ years of experience in product marketing, technical marketing, solutions engineering, or a related B2B SaaS role.
• Experience in Martech, customer data, marketing automation, CRM, or a related technology ecosystem.
• Strong understanding of APIs, integrations, data flows, cloud architecture, and SaaS technologies.
• Experience creating technical content such as architecture diagrams, integration guides, technical one-pagers, and sales materials.
• Experience partnering with Product, Engineering, Sales, Solutions Engineers, or Solutions Consultants.
• Able to communicate effectively with CIOs, CTOs, IT leaders, data architects, engineers, and executive stakeholders.
• Strong written, verbal, presentation, and storytelling skills, with the ability to simplify complex technical concepts.

Nice to Have

• Experience supporting enterprise RFPs and technical evaluations.
• Familiarity with CDPs, ESPs, marketing clouds, data warehouses, and data activation workflows.
• Experience building technical sales or enablement programs at scale.
• Experience working with technology partners and developing integration or “better together” narratives.