Principal Solutions & Growth Strategist
Veradigm® · Raleigh, NC · 6 days ago
Marketing$130k–$190k/yrFull-time
About the role
The Principal Solutions & Growth Strategist is a senior individual contributor recognized as a subject-matter expert in solution strategy, growth architecture, and market-driven product design within healthcare technology, with a specific focus on the Payer market including Health Plans, Managed Care Organizations, and government-sponsored programs.
Responsibilities
- Serve as a principal advisor on solution strategy, growth architecture, and market entry decisions for complex or emerging solution domains.
- Define end-to-end solution frameworks, including positioning, differentiation, value realization, and competitive strategy, informed by deep technical and market expertise.
- Provide architectural input and design guidance into company product platforms, ensuring scalability, interoperability, and alignment with long-term strategic direction.
- Translate ambiguous business problems into clear solution strategies, technical requirements, and execution roadmaps.
- Act as an in-house expert on assigned solution areas, technologies, or market segments, maintaining the highest level of current knowledge of competitive offerings, regulatory trends, and emerging technologies.
- Partner with Product and Engineering to shape solution requirements, MVP definitions, and capability roadmaps, ensuring alignment with customer needs and platform strategy.
- Evaluate solution performance across the lifecycle and recommend optimization, expansion, or sunset strategies based on adoption, value delivery, and technical fit.
- Provide expert support to go-to-market design, including pricing logic, packaging strategy, and value-based positioning.
- Serve as a technical and solution SME for Sales and Commercial teams on complex deals, enterprise opportunities, and strategic accounts.
- Develop or contribute to advanced solution narratives, demos, and competitive positioning materials for high-stakes customer engagements.
- Continuously scan, assess, and integrate emerging technologies, platforms, and business models relevant to the company's growth strategy.
- Apply research, experimentation, and industry insight to inform new solution concepts, pilots, and growth bets.
- Champion technically sound, customer-informed innovation with a focus on practical application and scalable outcomes.
- Influence outcomes through expertise, credibility, and thought leadership, rather than formal authority.
- Collaborate across Product, Engineering, Sales, Marketing, Operations, Legal, Regulatory, and Finance to solve complex, multi-dimensional challenges.
- Mentor and inform peers and junior professionals informally or on project-specific initiatives, without formal people-management accountability.
- Serve as the subject-matter authority on Health Plan and Managed Care market dynamics, including commercial, Medicare Advantage, Medicaid, and ACA marketplace segments.
- Design and lead structured Voice of the Customer (VOC) programs— including advisory councils, customer interviews, win/loss analysis, and journey mapping—to capture payer workflows, unmet needs, and buying drivers; translate insights into prioritized solution requirements and strategic differentiation.
- Interpret and apply regulatory guidance relevant to health plans, including but not limited to CMS rules (STAR ratings, risk adjustment, MA/PD requirements), NCQA/HEDIS standards, interoperability mandates (e.g., CMS Interoperability and Prior Authorization Rule), and state-level insurance regulations; ensure solutions are designed for compliance and can serve as a regulatory differentiator in the market.
- Monitor the evolving payer regulatory landscape and proactively assess the business impact of proposed and final rules; brief internal stakeholders and embed regulatory intelligence into product roadmaps and go-to-market strategies.
- Build and maintain senior-level relationships with Health Plan executives, medical directors, pharmacy leaders, and operations leaders to establish Veradigm as a strategic partner, surface early signals of market change, and support commercial pipeline development.
Qualifications
- 4–7+ years growth strategy, product strategy, market research, sales strategy, or related roles.
- Experience in technology development, partner/alliance identification and formation, market sizing and product pricing.
- Experience partnering with the marketing and sales organizations as well as having demonstrated successful leadership in high growth and established companies.
- 5+ years direct experience working within or selling to Health Plans, Managed Care Organizations, or government health programs (Medicare Advantage, Medicaid, ACA marketplace).
- Demonstrated expertise in health plan regulatory frameworks including CMS STAR ratings, HEDIS/NCQA standards, risk adjustment, and prior authorization regulations; ability to translate regulatory requirements into solution design and go-to-market strategy.
- Proven track record leading VOC programs (customer advisory boards, structured interviews, win/loss analysis, journey mapping) and converting customer insights into product strategy and commercial outcomes.
Skills & Abilities
- Advanced leadership, project management, and prioritization skills within the healthcare IT industry.
- Ability to see the big picture and drive the strategy to execution while managing the production of an internal team.
- Strong planning, execution, presentation, influencing, communication (verbal, written, and interpersonal), and multi-tasking skills.
- Ability to build and maintain relationships across the business and effectively interact with cross-functional business teams.
- Proven ability to execute in a matrixed organization and implement product roadmap, requirement documentation, and connectivity partnerships.
- Deep subject-matter knowledge of Health Plan operations, including utilization management, network strategy, care management, quality improvement, and claims/payment integrity.
- Strong regulatory interpretation skills with demonstrated ability to read and synthesize CMS proposed and final rules, NCQA/HEDIS technical specifications, and state insurance mandates, and translate their implications into actionable product and GTM guidance for non-regulatory internal stakeholders.
- Skilled in designing and facilitating Voice of the Customer (VOC) research, including advisory councils, win/loss interviews, journey mapping, and ethnographic research; ability to synthesize qualitative and quantitative insights into strategic recommendations.