Principal Business Strategist

About the role

This role supports the development and operations of New Glenn, a single-configuration, heavy-lift orbital launch vehicle capable of routinely carrying people and payloads to low-Earth orbit, geostationary transfer orbit, cislunar, and beyond. Its first stage is fully reusable, and the vehicle was designed from the beginning to be human-capable.

Responsibilities

• Lead development of New Glenn's long-term business strategy and annual business plan, serving as the authoritative reference for strategic decisions and resource allocation;

• Translate market dynamics and competitive shifts into actionable recommendations through quarterly strategy updates and monthly business reviews;

• Build comprehensive financial models, business cases, and ROI analyses to underwrite major investments, product upgrades, and go-to-market initiatives;

• Leverage scenario planning, predictive analytics, and AI-driven tools to anticipate market shifts, regulatory changes, and technology disruptions;

• Identify and evaluate structural levers of the business model that unlock growth, profitability, and competitive advantage;

• Support strategic capture efforts by developing proposal elements, customer-facing business cases, and 'where to play / how to win' frameworks;

• Engage directly with customers through technical interchange meetings to gather market intelligence, validate strategic assumptions, and translate requirements into recommendations for product and commercial teams;

• Partner with New Glenn Architecture and Mission Management teams to align the product roadmap with market demand, customer needs, and competitive differentiation;

• Evaluate new product concepts, payload accommodation solutions, vertical integration opportunities, and make-vs-buy decisions through rigorous business case analysis;

• Build AI and advanced analytics capabilities to rapidly develop engineering-driven solutions responsive to evolving customer requirements;

• Identify, develop, and architect new business model opportunities and cross-business unit value propositions in collaboration with internal Blue Origin entities;

• Evaluate strategic partnerships, joint ventures, and collaboration models that expand New Glenn's addressable market;

• Develop business cases for adjacent markets, new customer segments, and innovative commercial concepts;

• Translate strategic plans into executable initiatives with clear ownership, milestones, and performance metrics;

• Partner with the PMO to ensure initiatives are appropriately resourced and delivered, and connect strategic priorities to workforce planning and budget decisions;

• Maintain a comprehensive view of the competitive landscape — including launch vehicle providers, in-space transportation, and adjacent markets — by synthesizing intelligence from sales teams, industry events, and public sources into actionable leadership insights;

• Develop "Next Best Alternative" pricing models by segment to sharpen competitive positioning.

Requirements

• Bachelor's degree required in Engineering, Business, Economics, Finance, or related field;

• MBA, M.S., or other advanced degree strongly preferred;

• 10+ years of progressive professional experience in one or more of the following areas:

  • Corporate strategy or business strategy;
  • Business development or commercial strategy;
  • Financial planning & analysis or corporate finance;
  • Program management or strategic operations;
  • Strategic advisory or analytical roles;
  • Space industry experience required, demonstrated through direct work experience in aerospace, launch services, satellite operations, defense, or adjacent space sectors;
  • Proven track record of developing and presenting business strategies, financial models, and business cases that influenced executive decision-making at the VP, SVP, or C-suite level.

Preferred Qualifications

• 5+ years of experience in the space or aerospace industry, with exposure to launch vehicles, satellite systems, in-space transportation, or defense programs;

• Proven track record of supporting strategic capture efforts, including proposal development, competitive strategy, and 'where to play / how to win' frameworks;

• Familiarity with government acquisition processes, including understanding of Department of War, NASA, or intelligence community procurement and budgeting cycles;

• Experience with business model innovation, including development of new revenue streams, partnership models, or cross-business unit solutions;

• Track record of customer engagement, including participation in technical discussions, business case presentations, or strategic account planning;

• Experience with AI/ML tools and their application to business strategy, customer solution development, or predictive analytics;

• Exposure to regulatory and policy environments affecting the space industry (FAA, FCC, ITAR/EAR, export controls).