Principal Product Marketing Manager - Ads Platform

What You’ll Do

• Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high-impact products within Snap’s Revenue Product verticals of Core/API solutions.
• Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership.
• Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs.
• Develop and execute global go-to-market strategies for new Ads feature own positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale.
• Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews.
• Create scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience.
• Coach and up-level peers and junior PMMs, setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team.

Knowledge, Skills & Abilities

• Advanced expertise in digital advertising, monetization, and platform strategy.
• Strong executive presence with the ability to influence at the highest levels.
• Proven leadership in scaling marketing programs and frameworks globally.
• Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership.
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams.
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact.

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.

Preferred Qualifications

• Experience leading marketing for advertising or technology products at scale.
• Proficiency in GTM frameworks and strategic narrative development.
• Ability to translate market intelligence into product direction.
• Comfortable with data analysis and visualization using tools like Looker or similar platforms.