Principal, Product Manager-Tech , éShop, Premium Ads CX

This Principal Product Manager - Technical (PM-T) will own the overall Premium Ads Customer Experience (CX) strategy for North American Stores, driving a major ads revenue opportunity with direct experiment ownership and cross-organizational (NAS + Ads) scope.

In the first half of 2026, we partnered with the Stores Monetization team to prioritize a Stores + Ads initiative focused on:

• Designing new elevated, brand-forward placements
• Deep diving into the drivers of low ads penetration for Stores Premium Brands
• Proposing a go-big plan to experiment with fully sponsored and hybridized brand-forward Premium ads placements in H2 2026

This Principal PM-T will own the H2 2026 experimentation plan, supported by 20+ dedicated tech resources from NAS and Ads, and will also define the go-big 2027 operating plan. The role involves shaping how Amazon monetizes Premium brand relationships—a net-new revenue category that doesn’t exist today. The PM-T is expected to drive one of the biggest contributions of incremental Premium Impressions/Glance Views, directly increasing Premium Units/Conversion Percentage (CP) while simultaneously enabling new ads monetization.

Responsibilities

• Own the Premium Ads CX strategy for North American Stores, including experiment design and execution
• Drive cross-functional collaboration between NAS and Ads teams to deliver monetization initiatives
• Define and execute the H2 2026 experimentation plan with dedicated engineering resources
• Develop the 2027 operating plan for scaling Premium ads placements
• Shape Amazon’s approach to monetizing Premium brand relationships as a new revenue stream
• Increase Premium Impressions/Glance Views and drive incremental Premium Units/CP

Requirements

• Bachelor’s degree
• Experience owning and driving roadmap strategy and definition
• Experience with feature delivery and tradeoff decisions for a product
• Technical product management experience
• Strong communication skills for engaging with leadership, stakeholders, and cross-functional teams
• Experience leading engineering discussions around technology decisions and product strategy

Preferred Qualifications

• Experience working directly with engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Experience collaborating with science, data processing, and software engineering teams
• Proficiency in using generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to identify opportunities where generative AI can improve products, workflows, or customer experiences

Pay

• New York, NY: $197,900 - $267,800 USD annually
• Seattle, WA: $179,900 - $243,400 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D, with optional supplemental life plans)
• Employee Assistance Program (EAP) and mental health support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and surrogacy reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

Learn more about our benefits.