Principal Product Manager-Tech, eShop

We’re building the Premium Shopping Experience team to establish Amazon as the premier destination for high-quality premium products. By intentionally surfacing contextually relevant premium selection, we elevate shopping experiences and merchandising across the entire Store.

About the role

We’re seeking a Product Manager to own the Traffic Drivers workstream—responsible for driving awareness, discovery, and engagement with premium selection through onsite and offsite marketing channels. This role sits at the intersection of marketing, merchandising, personalization, and customer experience, and is critical to converting existing customers into premium shoppers and increasing spend from existing premium customers.

Responsibilities

• Own the traffic strategy for premium selection across onsite channels (Homepage, Browse Pages, Push Notifications, Email) and offsite channels (Paid Social, Display Ads, Creator Partnerships, Outbound Marketing), defining a steady drumbeat of campaigns that drive customer visits, product page views, and new-to-program acquisition.
• Develop and execute the Homepage merchandising roadmap, including premium-focused campaigns, propensity-enabled widgets, and personalized collections that surface premium selection during evergreen periods and seasonal events.
• Formalize the brand launch playbook for major premium brand launches, leveraging high-visibility channels and placements to maximize awareness and conversion.
• Partner with the science team to leverage propensity models and brand classification signals to personalize traffic channel activities and curate cross-category premium collections.
• Define and own traffic KPIs including customer visits, page views, new-to-program acquisition, and incremental revenue across all marketing and brand launch campaigns.
• Collaborate cross-functionally with Homepage, Search, Ads, and Category Marketing teams to secure placements, align on experimentation roadmaps, and maximize premium visibility during high-traffic events.
• Implement the social marketing strategy, expanding offsite reach through paid social, creator partnerships, and display advertising to drive premium awareness among high-propensity customers.
• Experiment and iterate—design, launch, and analyze A/B tests to measure the impact of traffic initiatives on revenue, conversion, and premium penetration.

Requirements

• Bachelor’s degree.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience in technical product management.
• 5+ years of product management experience.
• Experience applying key financial performance indicators (KPIs) to analyses, or experience communicating results to senior leadership.
• Experience with experimentation frameworks and data-driven decision making.

Preferred Qualifications

• Experience working directly with Engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
• Experience in e-commerce merchandising, homepage/gateway optimization, or digital marketing.
• Familiarity with personalization systems, propensity models, or recommendation engines.
• Experience working with Ads teams on programmatic or sponsored placements.
• Track record of launching campaigns across multiple channels (onsite + offsite).
• Experience with A/B testing platforms and experimentation at scale.

Pay

Base salary range: $179,900 – $243,400 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP), Mental Health Support, and Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.