Principal, Product Manager-Tech , eShop

We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream for Amazon’s Premium Shopping Experience team. This role is critical to ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content at scale.

Responsibilities

• Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.
• Define and scale the generative AI content pipeline, working with content production teams to generate elevated media—including product imagery, multi-product lifestyle content, and short-form motion assets—across the premium catalog.
• Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.
• Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.
• Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.
• Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.
• Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.
• Measure and report on content health—define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.

Requirements

• Bachelor's degree.
• Experience owning/driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs of a product.
• Experience in technical product management.
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams.
• 5+ years of product management experience, preferably in content, media, or catalog quality.
• Experience building and scaling content pipelines or content management systems.

Preferred Qualifications

• Experience working directly with Engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Experience in e-commerce product listing & catalog.
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
• Familiarity with generative AI content workflows (image generation, video/motion, product photography).
• Experience managing brand relationships and content onboarding at scale.
• Track record of driving catalog quality improvements measured by conversion lift.
• Experience with A/B testing platforms and experimentation at scale.

Pay

• USA, NY, New York: $197,900.00 - $267,800.00 USD annually
• USA, WA, Seattle: $179,900.00 - $243,400.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs).
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional Supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Learn more about our benefits at amazon.jobs/en/benefits.