Senior Product Manager, Consumer

About the role

Maven is at an inflection point. For a decade we've built the leading virtual clinic for women and families, delivered through employers and health plans. That enterprise business is strong and growing. Now we're opening Maven's doors to everyone. For the first time, any woman in the U.S. can subscribe directly to Maven for the care she actually needs: GLP-1 care, hormone care, and a virtual clinic with 30+ types of health and wellness providers. Women drive 80% of healthcare decisions in this country and remain chronically underserved by it. We built a care model designed around them, and we're now bringing it directly to them. This is the next chapter of Maven's story, and you'll help write it.

What You'll Do

• Own consumer acquisition and growth for Maven's direct-to-consumer business, starting with the GLP-1 funnel: landing experience, onboarding, conversion, and the paths that turn a first visit into an active member
• Build and run a high-velocity experimentation engine. Form hypotheses, ship tests, read results honestly, and compound learnings into a funnel that performs better every week
• Define the metrics that matter for consumer growth, instrument them, and use them to drive decisions, from top-of-funnel conversion to activation and early retention signals
• Grow your mandate from acquisition into retention and engagement over time, shaping how a member's first month becomes a lasting relationship with Maven
• Partner daily with engineering, design, analytics, clinical, and marketing to ship quickly without compromising the care quality and trust Maven is known for
• Bring a strong point of view on how AI changes both what we build for members and how fast we build it, and put it to work in your own workflow

What You'll Bring

• 5+ years of product management experience, with at least some of it on consumer products where you owned a funnel, a growth metric, or a revenue line
• A track record of shipping. You move from ambiguity to a live experiment fast, and you'd rather learn from production than perfect a doc
• Deep fluency with data. You define your own metrics, pull your own queries, design experiments that produce clean reads, and change your mind when the results tell you to
• Structured thinking that holds up under pressure. You can break a messy problem into parts, prioritize ruthlessly, and explain the why behind every tradeoff
• Creativity in the solution space. You generate options others don't see, and you know when the right answer is a copy change versus a new product surface
• Enough technical depth to go deep with engineers on architecture and tradeoffs, and to know what's cheap, what's expensive, and what's worth it
• Hands-on fluency with AI tools as part of how you work today, and a point of view on where AI meaningfully changes the consumer healthcare experience
• Nice to have: Experience in consumer health, telehealth, or another regulated space where trust and care quality constrain how you grow; Experience taking a 0-to-1 product from launch to product-market fit