Principal, Product Manager-Tech , éShop, Premium Ads CX

This Principal PM-T will own the overall Premium Ads CX strategy for North American Stores, including a major ads revenue opportunity, direct experiment ownership, and cross-org (NAS + Ads) scope.

In H1 2026, we partnered with the Stores Monetization team to prioritize a Stores + Ads initiative to (1) design new elevated brand-forward placements, (2) deep dive on the drivers of low ads penetration for Stores Premium Brands, and (3) propose a go-big plan to experiment with fully sponsored and hybridized brand-forward Premium ads placements in H2’26. This Principal PM-T will own the H2 experimentation plan, with dedicated 20+ tech resources from NAS + Ads, and the go-big 2027 OP plan. They will define how Amazon monetizes Premium brand relationships—a net-new revenue category that doesn’t exist today.

This role is expected to drive one of the biggest contributions of incremental Premium Impressions/Glance Views, directly increasing Premium Units/CP while simultaneously driving new ads monetization.

Responsibilities

• Own the H2 2026 experimentation plan for Premium Ads placements, leveraging 20+ dedicated tech resources from NAS and Ads teams.
• Define and execute the go-big 2027 OP plan for monetizing Premium brand relationships.
• Drive cross-functional strategy for elevated brand-forward placements and hybridized sponsored ads.
• Analyze and address drivers of low ads penetration for Stores Premium Brands.
• Deliver incremental Premium Impressions/Glance Views to boost Premium Units/CP and ads revenue.
• Collaborate with leadership, stakeholders, and engineering teams to align on technology decisions and product strategy.

Requirements

• Bachelor’s degree.
• Experience owning and driving roadmap strategy and definition.
• Experience with feature delivery and tradeoffs in product development.
• Technical product management experience.
• Strong communication skills for engaging with leadership, stakeholders, and cross-functional teams.
• Experience leading engineering discussions around technology decisions and product strategy.

Preferred Qualifications

• Experience working directly with engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.
• Experience collaborating with science, data processing, and software engineering teams.
• Proficiency in using generative AI tools to enhance workflow efficiency, including effective prompting and evaluation practices.
• Ability to identify opportunities where generative AI can improve products, workflows, or customer experiences.

Pay

• USA, NY, New York: $197,900.00 - $267,800.00 USD annually
• USA, WA, Seattle: $179,900.00 - $243,400.00 USD annually

Compensation includes sign-on payments, restricted stock units (RSUs), and comprehensive benefits such as health insurance (medical, dental, vision, prescription, Basic Life & AD&D, and optional supplemental life plans), EAP, mental health support, flexible spending accounts, adoption/surrogacy reimbursement, 401(k) matching, paid time off, and parental leave. Learn more about our benefits.