Principal, Product Manager-Tech , eShop

About the role

The Premium Shopping Experience team is on a mission to firmly establish Amazon as the premier destination for shopping high-quality premium products. We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream — responsible for ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content at scale. This role is critical to delivering content-dependent features across the premium brand portfolio and increasing coverage with generative AI-assisted content.

Responsibilities

• Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.
• Define and scale the generative AI content pipeline, working with content production teams to generate elevated media — including product imagery, multi-product lifestyle content, and short-form motion assets — across the premium catalog.
• Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.
• Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.
• Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.
• Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.
• Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.
• Measure and report on content health — define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.

Requirements

• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience in technical product management
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• 5+ years of product management experience, preferably in content, media, or catalog quality
• Experience building and scaling content pipelines or content management systems

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Experience in e-commerce product listing & catalog
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
• Familiarity with generative AI content workflows (image generation, video/motion, product photography)
• Experience managing brand relationships and content onboarding at scale
• Track record of driving catalog quality improvements measured by conversion lift
• Experience with A/B testing platforms and experimentation at scale

Pay

USA, NY, New York - $197,900.00 - $267,800.00 USD annually

USA, WA, Seattle - $179,900.00 - $243,400.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for Supplemental life plans)
• Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

Learn more about our benefits at amazon.jobs/en/benefits.