Principal Product Designer, Partner Experience
About the role
BetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience — the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp.
Responsibilities
Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates
Requirements
10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
Portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process
Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions
Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level
Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment
Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
Experience designing for coaching, HR tech, behavioral health, or human development platforms
Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts
Qualifications
Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp.
Experience designing for coaching, HR tech, behavioral health, or human development platforms
Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts
Skills
Visual design taste and craft
Systems-level thinking
Ability to operate across the full design spectrum—from early concept to polished execution
Deep expertise designing enterprise B2B surfaces
Leadership of complex, multi-year design initiatives
Influence product and engineering direction at the VP and executive level
Strong design systems sensibility
Exceptional communication and storytelling skills
Experience designing for coaching, HR tech, behavioral health, or human development platforms
Familiarity with enterprise buyer and administrator workflows in B2B SaaS
Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
Background integrating AI capabilities into product experiences
Benefits
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
All federal/statutory holidays observed
4 BetterUp Inner Workdays
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution