Principal Product Designer, Partner Experience

About the role

BetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience — the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp.

Responsibilities

• Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces
• Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action
• Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions
• Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities
• Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows
• Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates

Requirements

• 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy
• A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process
• Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions
• Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level
• Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment
• Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on
• Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
• Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus

Qualifications

• Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it.
• Experience designing for coaching, HR tech, behavioral health, or human development platforms
• Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences
• Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
• Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts

Skills

• Visual design taste and craft
• Systems-level thinking
• Ability to operate across the full design spectrum
• Strong design systems sensibility
• Exceptional communication and storytelling skills
• Experience designing products at the intersection of human behavior and technology
• Familiarity with enterprise buyer and administrator workflows in B2B SaaS
• Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces
• Background integrating AI capabilities into product experiences

Benefits

At BetterUp, we provide:

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• 4 BetterUp Inner Workdays
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

Pay

New York City and San Francisco: $250,000 - $320,000
Austin and Arlington: $230,000 - $285,000

Schedule

Hybrid with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL.