Principal Designer (Web & UX/UI)
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate like cookie/navigation/legal/EEO etc. The posting includes a paragraph about AI tools in hiring process at end; that is boilerplate? It's about hiring process, maybe considered boilerplate? It's not EEO but it's about AI in hiring. Might be considered boilerplate? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The AI hiring process note is not exactly those but could be considered boilerplate? It's about hiring process, not application instructions. Might be okay to keep? It's not duplicated. It's not EEO. It's not scam warning. It's about how they use AI in hiring. Might be considered part of the posting but not essential. However we can keep it as a short paragraph maybe under About the role? But it's not about role. Could be considered meta. I'd lean to remove it as it's not substantive about the job. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." This is not exactly those, but it's about hiring process. Might be considered boilerplate? Safer to remove.
We need to include sections: About the role (maybe a paragraph summarizing the mission and role). Responsibilities (list). Requirements (maybe experience). Qualifications (education). Skills (tools). Could combine some.
We must not repeat job title as heading. The job title is Principal Designer (UX/UI). Not to repeat.
We need to preserve all substantive information: company description, mission, role description, responsibilities list, experience requirements, portfolio, proficiency, AI tools, UX instincts, gaming/training/education plus, bonus poker, success looks like (maybe could be considered responsibilities? It's outcomes). Could include as a separate section maybe "What Success Looks Like" but not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to those. "What Success Looks Like" could be part of About the role or Responsibilities? Probably About the role includes impact. We'll incorporate into About the role.
We need to avoid filler like "commensurate with experience". Not present.
Let's extract content:
About the role: At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We're not building another casino app—we're creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes. We are now looking for a Principal Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We're looking for a designer who pairs a refined craft eye with an AI-native workflow—someone who can move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago.
Responsibilities: list bullet points from "Key Responsibilities:" section.
- Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces.
- Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity
- Craft seamless UX: Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play.
- Leverage generative AI to quickly prototype multiple UX directions, pressure-test flows, and iterate based on data
- Create high-fidelity UI mockups: Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal.
- Use generative image tools (e.g., Midjourney, Firefly, DALL·E) to explore visual treatments, illustration directions, and marketing imagery that reinforce the brand
- Collaborate cross-functionally: Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions.
- Use AI tools (e.g., ChatGPT, Claude) to accelerate research synthesis, competitive teardowns, spec writing, and design documentation so more of your time goes to craft
- Define and uphold our design system: Help establish our visual identity across products—sleek, strategic, and skill-oriented. Build and maintain a system that's optimized for both human designers and AI-assisted workflows, so components and patterns scale cleanly as the team grows
- Deliver production-ready assets: Ensure design handoffs are clean and ready for rapid development cycles, using AI-assisted tooling to streamline specs, variants, asset generation, and dev-ready exports
- Champion AI in the design process: Continuously evaluate new AI tools and techniques that can elevate our output or speed, and share learnings with the broader team
Requirements: maybe "Experience: Bachelor's in Computer Science or equivalent required 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)". Also "A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy". Also "Proficiency in Figma and familiarity with Adobe CC". Also "Hands-on experience using AI tools in a professional design workflow — generative image tools, AI-assisted UI tools, and AI-powered research/writing tools — with clear judgment about where AI accelerates the work and where human craft must lead". Also "Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience". Also "Experience designing for platforms in gaming, training, or education is a strong plus". Also "Bonus: You know poker—or are excited to learn". Could treat bonus as part of Requirements or Skills.
Qualifications: maybe education: Bachelor's in Computer Science or equivalent required. Could be under Requirements.
Skills: list of tools: Figma, Adobe CC, AI tools (Figma AI, Galileo AI, Uizard, Magician, Midjourney, Firefly, DALL·E, ChatGPT, Claude). Also maybe "AI-native workflow". Also "UX/UI design". Also "responsive web, mobile-first". Also "design system". Also "cross-functional collaboration". Also "AI champion".
We need to avoid duplication. We'll structure:
About the role
... (combined description)
Responsibilities
- ... each responsibility
Requirements
- Bachelor's in Computer Science or equivalent
- 6+ years in UX/UI, web, or product design (strong emphasis on responsive web and mobile-first)
- Portfolio showcasing clean visual design, complex user flows, thoughtful UX strategy
- Proficiency in Figma and familiarity with Adobe CC
- Hands‑on experience using AI tools in a professional design workflow (generative image tools, AI‑assisted UI tools, AI‑powered research/writing tools) with judgment about where AI accelerates work and where human craft must lead
- Strong UX instincts and refined aesthetic that appeals to a skill‑based gaming audience
- Experience designing for gaming, training, or education platforms (strong plus)
- Bonus: knowledge of poker or eagerness to learn
We could also have Skills section: list specific tools. But we already included tools in Requirements. Might be redundant. Better to separate: Requirements for experience/education, Skills for tools and proficiencies. Let's do:
Skills
- Figma (proficiency)
- Adobe Creative Cloud (familiarity)
- AI‑assisted design tools: Figma AI, Galileo AI, Uizard, Magician
- Generative image tools: Midjourney, Firefly, DALL·E
- AI research/writing tools: ChatGPT, Claude
- UX/UI design, responsive web, mobile‑first
- Design system creation and maintenance
- Cross‑functional collaboration
- AI‑driven design process champion
But we need to avoid duplication: we already listed AI tools in Requirements. Could keep them only in Skills. Let's move AI tools to Skills, and keep Requirements focused on experience/education/portfolio etc.
Thus:
Requirements:
- Bachelor's in Computer Science or equivalent
- 6+ years in UX/UI, web, or product design (strong emphasis on responsive web and mobile-first)
- Portfolio showcasing clean visual design, complex user flows, thoughtful UX strategy
- Proficiency in Figma and familiarity with Adobe CC
- Strong UX instincts and refined aesthetic that appeals to a skill‑based gaming audience
- Experience designing for gaming, training, or education platforms (strong plus)
- Bonus: knowledge of poker or eagerness to learn
Skills:
- AI‑assisted design tools (Figma AI, Galileo AI, Uizard, Magician)
- Generative image tools (Midjourney, Firefly, DALL·E)
- AI research/writing tools (ChatGPT, Claude)
- UX/UI design, responsive web, mobile‑first
- Design system creation and maintenance
- Cross‑functional collaboration
- AI‑driven design process champion
Now About the role paragraph: combine mission and role description.
Let's craft:
At Bellota Labs, we are a fast‑paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting‑edge platform from the World Poker Tour. We’re not building another casino app; we’re creating a skill‑based, strategy‑driven ecosystem where players can learn, train, and compete for real prizes. We are looking for a Principal Designer (UX/UI) to help define and deliver the end‑to‑end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high‑impact role shaping the product from MVP to full‑scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We seek a designer who pairs a refined craft eye with an AI‑native workflow, able to move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago.
Now Responsibilities list as above.
We need to ensure we preserve all substantive information: The responsibilities list includes many items; we need to include each bullet exactly as in posting but we can rephrase slightly? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the detail but can we rephrase? Safer to keep the original phrasing but as bullet points. Let's copy each responsibility sentence from the posting.
From posting:
"Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces."
"Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity"
"Craft seamless
for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate like cookie/navigation/legal/EEO etc. The posting includes a paragraph about AI tools in hiring process at end; that is boilerplate? It's about hiring process, maybe considered boilerplate? It's not EEO but it's about AI in hiring. Might be considered boilerplate? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The AI hiring process note is not exactly those but could be considered boilerplate? It's about hiring process, not application instructions. Might be okay to keep? It's not duplicated. It's not EEO. It's not scam warning. It's about how they use AI in hiring. Might be considered part of the posting but not essential. However we can keep it as a short paragraph maybe under About the role? But it's not about role. Could be considered meta. I'd lean to remove it as it's not substantive about the job. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." This is not exactly those, but it's about hiring process. Might be considered boilerplate? Safer to remove. We need to include sections: About the role (maybe a paragraph summarizing the mission and role). Responsibilities (list). Requirements (maybe experience). Qualifications (education). Skills (tools). Could combine some. We must not repeat job title as heading. The job title is Principal Designer (UX/UI). Not to repeat. We need to preserve all substantive information: company description, mission, role description, responsibilities list, experience requirements, portfolio, proficiency, AI tools, UX instincts, gaming/training/education plus, bonus poker, success looks like (maybe could be considered responsibilities? It's outcomes). Could include as a separate section maybe "What Success Looks Like" but not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to those. "What Success Looks Like" could be part of About the role or Responsibilities? Probably About the role includes impact. We'll incorporate into About the role. We need to avoid filler like "commensurate with experience". Not present. Let's extract content: About the role: At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We're not building another casino app—we're creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes. We are now looking for a Principal Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We're looking for a designer who pairs a refined craft eye with an AI-native workflow—someone who can move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago. Responsibilities: list bullet points from "Key Responsibilities:" section. - Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces. - Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity - Craft seamless UX: Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play. - Leverage generative AI to quickly prototype multiple UX directions, pressure-test flows, and iterate based on data - Create high-fidelity UI mockups: Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal. - Use generative image tools (e.g., Midjourney, Firefly, DALL·E) to explore visual treatments, illustration directions, and marketing imagery that reinforce the brand - Collaborate cross-functionally: Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions. - Use AI tools (e.g., ChatGPT, Claude) to accelerate research synthesis, competitive teardowns, spec writing, and design documentation so more of your time goes to craft - Define and uphold our design system: Help establish our visual identity across products—sleek, strategic, and skill-oriented. Build and maintain a system that's optimized for both human designers and AI-assisted workflows, so components and patterns scale cleanly as the team grows - Deliver production-ready assets: Ensure design handoffs are clean and ready for rapid development cycles, using AI-assisted tooling to streamline specs, variants, asset generation, and dev-ready exports - Champion AI in the design process: Continuously evaluate new AI tools and techniques that can elevate our output or speed, and share learnings with the broader team Requirements: maybe "Experience: Bachelor's in Computer Science or equivalent required 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)". Also "A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy". Also "Proficiency in Figma and familiarity with Adobe CC". Also "Hands-on experience using AI tools in a professional design workflow — generative image tools, AI-assisted UI tools, and AI-powered research/writing tools — with clear judgment about where AI accelerates the work and where human craft must lead". Also "Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience". Also "Experience designing for platforms in gaming, training, or education is a strong plus". Also "Bonus: You know poker—or are excited to learn". Could treat bonus as part of Requirements or Skills. Qualifications: maybe education: Bachelor's in Computer Science or equivalent required. Could be under Requirements. Skills: list of tools: Figma, Adobe CC, AI tools (Figma AI, Galileo AI, Uizard, Magician, Midjourney, Firefly, DALL·E, ChatGPT, Claude). Also maybe "AI-native workflow". Also "UX/UI design". Also "responsive web, mobile-first". Also "design system". Also "cross-functional collaboration". Also "AI champion". We need to avoid duplication. We'll structure:
About the role
... (combined description)
Responsibilities
- ... each responsibility
Requirements
- Bachelor's in Computer Science or equivalent
- 6+ years in UX/UI, web, or product design (strong emphasis on responsive web and mobile-first)
- Portfolio showcasing clean visual design, complex user flows, thoughtful UX strategy
- Proficiency in Figma and familiarity with Adobe CC
- Hands‑on experience using AI tools in a professional design workflow (generative image tools, AI‑assisted UI tools, AI‑powered research/writing tools) with judgment about where AI accelerates work and where human craft must lead
- Strong UX instincts and refined aesthetic that appeals to a skill‑based gaming audience
- Experience designing for gaming, training, or education platforms (strong plus)
- Bonus: knowledge of poker or eagerness to learn
Skills
- Figma (proficiency)
- Adobe Creative Cloud (familiarity)
- AI‑assisted design tools: Figma AI, Galileo AI, Uizard, Magician
- Generative image tools: Midjourney, Firefly, DALL·E
- AI research/writing tools: ChatGPT, Claude
- UX/UI design, responsive web, mobile‑first
- Design system creation and maintenance
- Cross‑functional collaboration
- AI‑driven design process champion
At Bellota Labs, we are a fast‑paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting‑edge platform from the World Poker Tour. We’re not building another casino app; we’re creating a skill‑based, strategy‑driven ecosystem where players can learn, train, and compete for real prizes. We are looking for a Principal Designer (UX/UI) to help define and deliver the end‑to‑end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high‑impact role shaping the product from MVP to full‑scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We seek a designer who pairs a refined craft eye with an AI‑native workflow, able to move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago.
Now Responsibilities list as above. We need to ensure we preserve all substantive information: The responsibilities list includes many items; we need to include each bullet exactly as in posting but we can rephrase slightly? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the detail but can we rephrase? Safer to keep the original phrasing but as bullet points. Let's copy each responsibility sentence from the posting. From posting: "Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces." "Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity" "Craft seamless