Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing

About the role

Amazon Ads is one of the fastest-growing businesses at Amazon, helping brands of all sizes connect with customers across our properties and beyond. We're looking for a Principal Brand Strategist to own the development and evolution of the Amazon Ads brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.

Responsibilities

• Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services
• Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors
• Develop and maintain a scalable brand architecture that accommodates new products and market expansion
• Strategic Leadership: Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders
• Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)
• Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there
• Cross-Functional Influence: Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels
• Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs
• Influence global teams to ensure consistent brand expression across markets
• Governance & Standards: Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization
• Mentor and elevate brand thinking across the marketing organization

Qualifications

• 10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing
• Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform
• Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations
• Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys
• Bachelor's degree in Marketing, Business, Communications, or related field
• Preferred Qualifications: Experience in the advertising/ad-tech industry or marketing to advertisers and agencies, global brand management experience across multiple markets, familiarity with Amazon's advertising products and ecosystem, experience translating technical product capabilities into emotionally resonant brand narratives, track record of building brand strategy functions or teams from the ground up

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Learn more about our benefits at here.