Creative Strategist (Amazon TV & Brand Advertising)

About IncubatorLab

At IncubatorLab, we partner with fast-growing brands to develop creative strategies that build awareness, strengthen brand positioning, and drive long-term growth. We're looking for a Creative Strategist with experience in brand advertising, TV/streaming creative, and programmatic display campaigns to help shape compelling campaigns across the Amazon ecosystem and beyond.

What You'll Do

• Develop creative strategies for Amazon TV, streaming, and programmatic display advertising.
• Create messaging frameworks and creative briefs that strengthen brand positioning and awareness.
• Partner with designers, copywriters, video editors, and marketing teams to develop high-impact brand campaigns.
• Translate audience insights into compelling creative concepts across video and display formats.
• Collaborate with internal stakeholders to ensure campaigns align with broader marketing objectives.
• Analyze campaign performance and use insights to refine messaging and creative direction.
• Stay current on trends in brand advertising, streaming platforms, connected TV (CTV), and programmatic media.
• Help establish best practices for brand storytelling across Amazon and other digital channels.

What We're Looking For

• 3+ years of experience in Creative Strategy, Brand Strategy, or Advertising Strategy.
• Experience developing brand-awareness campaigns for consumer brands.
• Experience working on 30-second TV, streaming, Connected TV (CTV), or online video campaigns.
• Hands-on experience supporting or collaborating on programmatic display and TV advertising campaigns.
• A strong understanding of brand positioning, messaging, audience insights, and creative development.
• The ability to write clear creative briefs and communicate strategic direction to creative teams.
• Excellent collaboration and communication skills across cross-functional teams.

Preferred Experience

• We're especially interested in candidates who have experience with one or more of the following:
• Amazon Ads (Streaming TV, Brand Ads, or DSP)
• Amazon Prime Video advertising
• Connected TV (CTV)
• Programmatic Display
• Major consumer brands (CPG, retail, technology, lifestyle, wellness)
• Creative, branding, or advertising agencies
• Streaming platforms such as Hulu, Roku, Disney+, YouTube TV, Peacock, or Netflix Ads
• Cross-channel brand campaigns

Bonus Qualifications

• Experience with Amazon DSP campaigns.
• Familiarity with consumer research and audience segmentation.
• Experience presenting creative concepts to stakeholders or clients.
• Understanding of upper-funnel marketing metrics such as reach, awareness, brand lift, and engagement.
• Experience working with health & wellness or consumer packaged goods (CPG) brands.

Who You Are

• A strategic thinker who enjoys solving creative challenges.
• Passionate about storytelling and building memorable brand experiences.
• Collaborative, coachable, and easy to work with.
• Comfortable working cross-functionally with creatives, marketers, and leadership.
• Curious, proactive, and eager to continuously improve creative performance.

Why Join IncubatorLab?

• Work on innovative campaigns for fast-growing consumer brands.
• Help shape high-impact creative across Amazon's advertising ecosystem.
• Collaborate with experienced marketers, creatives, and strategists in a fast-paced, remote environment.
• Make a meaningful impact on brand growth through strategic storytelling and creative excellence.
• Competitive compensation based on experience.

Please include a portfolio showcasing brand-awareness campaigns, creative briefs, TV/streaming work, or strategic case studies with your application.