Principal Brand Strategist

We need to output HTML fragment with sections: About the role, Responsibilities (maybe "You Will"), Requirements/Qualifications (maybe "You Have"), Benefits, Pay, Schedule. Must only include sections with real content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, E-Verify, etc. Must preserve all substantive info. We need to parse the job description. Key sections: - About the Role: paragraph after "About the Role:" includes description. - Responsibilities: "You Will:" bullet list items. - Requirements/Qualifications: "You Have:" bullet list items plus maybe "How you think..." and "How you show up..." but those are more attributes; could be part of Qualifications or separate? The instruction: Use headings for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can combine Requirements and Qualifications maybe. But we need to decide. We have "You Have:" list: 5–10 years experience, strong messaging framework development, experience working on global/multicultural brands, familiarity with AI tools, experience in fintech etc a plus. Then "How you think..." and "How you show up..." are more about traits; could be considered Skills or Qualities. Could put under Skills or Qualifications. We also have Compensation Details: starting base salary range $152,000 - $175,000. Also mention equity, benefits. Benefits listed: Flexible paid time off, Health, dental, and vision + 401k plan with company matching, Paid parental, medical, military and family care leave, Mental Health & Family Forming Benefits, Employee Stock Purchase Plan (ESPP), Continuing education. Schedule: "Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time." Thus we have Pay, Benefits, Schedule sections. We must not include sections with placeholder like "commensurate with experience". Not present. We must not include boilerplate: E-Verify, EEO, equal opportunity, etc. Remove those lines. We must preserve all substantive info. So we need to include the paragraphs about Remitly mission etc? The initial paragraph before About the Role is part of job description but not under a heading. Should we include it? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The initial paragraph is substantive. It is not under a heading; we can put it as a

before any headings. The page already shows job title; we don't repeat it. So we can start with a

containing that introductory paragraph. Then we have About the Role heading

About the Role

with its paragraph. Then Responsibilities:

Responsibilities

with

• items from "You Will:" list. Then Qualifications or Requirements: maybe

  Qualifications

  with list from "You Have:" plus the "How you think..." and "How you show up..." items. Could also split into Skills and Qualifications but we can combine. We need to decide headings: The instruction list includes Requirements, Qualifications, Skills. We can use Qualifications for the experience/requirements, and Skills for the "How you think..." and "How you show up..." traits. But we must only include sections when posting has real specific content. It does have those traits. So we could have both Qualifications and Skills sections. Alternatively we could have one Requirements section covering all. But to follow instruction, we can use Qualifications for the bullet list of experience, and Skills for the traits. Let's extract: Qualifications (You Have): - 5–10 years of experience in brand strategy, content strategy, or integrated marketing — agency or in-house - Strong messaging framework development and brief writing — this is core to the role - Experience working on global or multicultural brands, with genuine sensitivity to cultural nuance and localization - Familiarity with AI tools for brand and copy work (custom GPTs, NotebookLM, or similar) — or a strong appetite to develop this fluency quickly - Experience in fintech, financial services, or mission-driven consumer brands a plus Skills (How you think... / How you show up...): - You write with clarity and purpose — briefs that inspire, frameworks that teams actually use - You connect customer insight to strategic direction without losing the human at the center of the story - You think across channels — understanding how brand strategy translates into creative, performance, and product contexts - You are detail-oriented without losing sight of the big picture - Collaborative and low-ego — you make the work better, not just the strategy deck - Proactive and communicative — you flag issues early, ask clarifying questions, and keep projects moving - Culturally curious and globally minded — you genuinely care about the communities Remitly serves - AI-first mindset — you see AI as a creative and strategic partner, not a threat We could also include "You Have" bullet list as qualifications. Now Benefits: list as
  • . Pay:

    The starting base salary range for this position is typically $152,000 - $175,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan.

    Schedule:

    Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time.

    We must not include the "Our Connected Work Culture" paragraph? That is substantive; it's about culture. Could be included as a

    before Schedule or as its own section? There's no heading for culture; we could just include it as a paragraph after Benefits maybe. The instruction: Use headings for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It didn't forbid other headings, but we should stick to those. The "Our Connected Work Culture" paragraph is substantive; we can include it as a

    after Benefits before Pay or Schedule. It's not a heading; we can just put it as a paragraph. We must remove boilerplate: "Remitly is an E-Verify Employer ... equal opportunity employer ..." Remove those lines. Now produce HTML fragment. Structure:

    Intro paragraph.

    About the Role

    ...

    Responsibilities

    • ...
    ...

    Qualifications

    • ...
    ...

    Skills

    • ...
    ...

    Benefits

    • ...
    ...

    Pay paragraph.

    Schedule paragraph.

    Optionally include the "Our Connected Work Culture" paragraph as a

    after Benefits before Pay. Let's extract exact text. Intro paragraph: "At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders." About the Role paragraph: after "About the Role:" we have: "Remitly is at a brand inflection point. We are evolving from a single-product remittance company into a global financial ecosystem — expanding our products, our markets, and the customers we serve. Our brand must evolve with us, and this role sits at the center of that work. We are looking for a Principal Brand Strategist to be the hands-on strategic engine behind how that brand comes to life. This is a highly collaborative role at the intersection of strategy, storytelling, and execution. You will write the briefs that drive our most important campaigns, develop the messaging and naming frameworks that feed creative work across every channel, and play a central role in our brand evolution — evaluating work from agencies and partners, pressure-testing ideas against strategy, and ensuring the new brand lands consistently across every touchpoint. You will also help train our AI systems on what "good" looks like for Remitly — making this a role that is as much about building the future of how we work as it is about the work itself. This is not a role for someone who wants to stay at the strategy level and hand off. You will be close to the work — partnering with creative leads, growth teams, and regional partners to ensure every brief is sharp, every framework is actionable, and every message connects with the people we serve." Now Responsibilities list items from "You Will:" The text after "You Will:" includes several bullet-like sentences but not formatted as list. We need to extract each duty. The "You Will:" section includes: - Support Brand Evolution & Implementation Serve as a key strategic partner in Remitly's brand evolution — evaluating agency work against strategy, pressure-testing ideas, and ensuring the new brand is grounded in both business reality and customer insight Help translate brand evolution outputs into practical, usable tools — messaging frameworks, naming systems, voice and tone guidelines — that the full creative and marketing team can act on immediately Partner with the Director, Brand Strategy & Identity to ensure brand evolution work lands consistently across every touchpoint, channel, and market Support implementation planning — identifying where the new brand needs to show up first, what needs to change, and how to sequence rollout for maximum clarity and impact - Develop Briefs, Positioning, Messaging & Naming Frameworks Develop Tier 1 strategic briefs for Remitly's most important brand and culturally relevant moments such as World Cup, product launches, brand campaigns, and seasonal initiatives Translate brand positioning and customer insight into clear, inspiring creative strategy that gives the creative team a direction strong foundation to build from Build and maintain messaging frameworks that feed all three work streams — brand-defining, campaign, and high-volume performance work Lead naming projects for new products and features, ensuring every name is strategically grounded, on-brand, and contributes to a simple, coherent brand architecture Develop segment-specific messaging for Remitly's key customer corridors, ensuring content is culturally relevant and resonant Partner with Growth, Product, and Regional teams to ensure messaging is consistent, accurate, and adapted appropriately for different audiences and markets Maintain and evolve Remitly's brand voice and tone guidelines, keeping them practical and usable for the full creative team - Train & Elevate AI for Brand Work Play a central role in training Remitly's AI systems — including custom GPTs and emerging agent workflows — on brand voice, strategic thinking, and what "good" looks like for our brand Develop AI-ready frameworks and content that enable the team to use AI effectively without sacrificing brand accuracy or cultural nuance Stay current on AI tools and workflows relevant to brand strategy and copywriting, bringing new capabilities to the team as they mature Help define the guardrails and principles that ensure AI-assisted content meets Remitly's brand and compliance standards - Ground Strategy in Customer & Market Insight Develop and maintain a deep understanding of Remitly's core customer segments — who they are, what they need, how they feel, and what earn