Brand Strategist
Toptal · NAMER · 4 days ago
RemoteRemoteMarketingContract
What You'll Do
- Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap
- Develop brand messaging, positioning, and visual guidelines aligned with client strategy
- Produce multi-channel creative content — social, email, print, or digital — depending on client need
- Support go-to-market execution for new products, markets, or campaigns
- Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it
- Collaborate with client stakeholders to translate brand strategy into tangible marketing assets
- Maintain brand consistency across touchpoints throughout the engagement
What You Bring
- Solid experience in brand marketing, brand strategy, or brand-focused creative production
- Portfolio of relevant brand-building work, agency or in-house
- Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles
- Strong written and visual communication skills
- Ability to work independently against a defined scope and deliver on tight timelines
- Comfort adapting to different client industries and brand voices