Brand Strategist

Responsibilities

• Has a thorough understanding of client’s brand, market, and competition
• Facilitates regular calls with clients to discuss direction, review recent progress, offer insights, and outline action items for the coming period
• Communicates all things concerning clients (macro and micro) to agency staff
• Writes creative briefs or other supporting strategy documents to deliver to agency/department stakeholders to ensure that teams have a proper understanding of the client’s brand and goals, related to specific campaigns
• Pulls in planning team and subject area experts to help explain pitches or support reporting to clients, while still maintaining primary responsibility for delivery
• Takes lead role in annual planning for clients, helping to write budgets and outline prioritized projects
• Prepares for and participates in strategic or group planning sessions as needed
• Works with expertise stakeholders in the agency to develop and make recommendations for services not utilized by clients
• Works with department heads to ensure all projects clients are done to meet or exceed client’s expectations in terms of both quality and timeframe
• Proactively to keep tabs on the status of all projects for clients, ensuring that things do not fall behind schedule and details are not missed
• Sets realistic expectations with clients regarding all agency work but strongly advocates for clients when working with agency stakeholders
• Reviews and approves all work product, before it goes to clients or leaves the agency, to ensure that it is on-point in terms of branding, accuracy, and meets objectives
• Regularly reviews agency reports for clients and analyzes all available data to draw conclusions and make insights
• Prepares and analyzes specialized reports for clients including P&L, intake analysis, pipeline analysis, Pareto-point, and Stars report
• Keeps tabs on things happening in the client’s market landscape, such as new competitors, and changes with current competitors
• Plans and facilitates client visits to the agency as needed and participates in dinners or other activities
• Travels to see clients as needed
• Maintains a working knowledge of agency invoicing for clients to ensure there are no surprises
• Keeps a working knowledge of each client’s profitability to the agency

Critical Competencies

• Client-focused
• Strategic and tactical thinker
• Serves two to three steps ahead
• Proactive communicator
• Works well collaboratively