Brand Strategist

Key Responsibilities

• Develop and execute 6–12-month marketing strategies aligned with sales goals and revenue growth.
• Create and execute multi-channel marketing campaigns across email, social media, events, and outbound sales initiatives.
• Identify target accounts, buyer personas, and market opportunities to expand pipeline.
• Measure campaign effectiveness based on lead quality, conversion rates, and ROI.
• Partner closely with the sales team to align messaging, targeting, and follow-up strategies.
• Support outbound campaigns with strategic touchpoints including email, social media, content marketing, and event follow-up.
• Develop and manage the annual trade show and event strategy.
• Own and manage company social media platforms, with a primary focus on LinkedIn.
• Develop monthly content calendars designed to increase engagement and generate qualified leads.
• Support digital marketing initiatives that drive brand awareness and business development.
• Develop marketing strategies supporting domestic and international growth initiatives.
• Conduct market research and competitive analysis to identify new business opportunities.
• Assist with campaign localization and market positioning for new target audiences.
• Monitor campaign performance and provide reporting on lead generation, pipeline contribution, and ROI.
• Analyze marketing data and recommend continuous improvements to maximize campaign effectiveness.
• Track key performance indicators and optimize marketing investments.

Qualifications

• 3–5 years of experience in brand strategy, B2B marketing, or marketing strategy.
• Proven success developing campaigns that generate qualified leads and support revenue growth.
• Strong understanding of B2B sales cycles and marketing's role in pipeline generation.
• Experience planning marketing initiatives around trade shows, events, and outbound sales efforts.
• Experience managing business social media accounts, particularly LinkedIn.
• Strong communication, organization, and project management skills.
• Able to develop strategic marketing plans while executing effectively in a fast-paced environment.
• Able to work full-time on-site.