Brand Strategist

What You’ll Be Doing

• Build and execute 6–12-month marketing campaign plans tied to sales and revenue goals
• Create B2B campaigns across email, LinkedIn, events, content, and outbound sales support
• Partner closely with sales on target accounts, buyer personas, messaging, and follow-up strategy
• Support trade shows with pre-event outreach, appointment-setting campaigns, and post-event lead nurturing
• Manage company LinkedIn and social media activity with a focus on engagement and lead generation
• Develop messaging, content, and sales enablement materials that support prospecting and business development
• Track campaign performance, lead quality, conversion rates, and ROI
• Support domestic and international market expansion initiatives

What We’re Looking For

• 3+ years of experience in B2B marketing, brand strategy, growth marketing, campaign marketing, or marketing strategy
• Proven experience building campaigns that generate leads or support sales pipeline
• Experience with trade shows, event marketing, outbound marketing, LinkedIn, or sales enablement
• Strong writing, messaging, positioning, organization, and project management skills
• Comfortable working closely with sales in a fast-paced, growth-oriented environment
• Familiarity with CRM platforms or marketing automation tools preferred
• Must be comfortable working full-time onsite in the Farmingdale / Wall, NJ area

Compensation

• $95,000 – $115,000 base salary
• Benefits
• Growth-oriented, collaborative environment
• Opportunity to directly influence pipeline, market positioning, and business growth