Principal Brand Strategist

Responsibilities

• Own brand stewardship across the team's paid media campaigns, including copy and creative review and approval recommendations
• Provide direct, actionable feedback to creative teams, media partners, and agencies on campaign assets
• Manage intake, prioritization, and delivery of brand strategy and creative requests from global product and development partners
• Translate product and market theses into visually compelling, brand-grounded executive pitches, partnering with strategy leads
• Define brand and audience positioning for proposed products at the concept stage, including identity, tone, and differentiation
• Set and uphold creative quality standards across team outputs, from campaign assets to executive presentations
• Advise team leadership on brand architecture, campaign strategy, and creative resourcing
• Cookordination brand consistency across regional campaign work and global franchise guidelines
• Contribute to audience and community insight development for the Americas markets

Qualifications

• 12+ years of experience in brand strategy, brand marketing, or integrated marketing, including significant games industry experience
• Experience directing brand or publishing strategy across multiple markets for a major games portfolio
• Hands-on experience reviewing and directing campaign creative, including paid media, with a track record of holding the quality bar
• Experience managing agency and vendor relationships across creative and media
• Track record of building brand strategy that connects product identity to audience and business outcomes
• Experience presenting brand and campaign strategy to executive stakeholders
• Strong cross-functional collaboration across marketing, creative, community, and partnerships
• English business communication skills, written and verbal
• No impediment to occasional international travel

Preferred Qualifications

• Experience spanning brand architecture, strategy and creative work
• Experience pitching or building strategic market pitches for executive leaders
• Experience managing multidisciplinary teams covering brand, creative, paid media, communications, and community
• Deep familiarity with the Americas markets, including US and Canada
• Experience with esports, creator, or community-driven marketing programs
• Agency-side experience in account or communication strategy