Brand Strategist

About the role

A sharp strategist and compelling storyteller who consistently generates insights that drive ideas, campaigns, and client success. Adeptly works across clients and teams to challenge thinking, inspire creativity, and foster alignment. Develops briefs that unlock great work and helps teams connect deep audience understanding to outcomes. A combination of intellectual rigor, creative thinking, strong interpersonal skills, curiosity, and contagious energy will ensure a good fit within our agency and culture.

Responsibilities

• Develop learning plans and guide research and insight gathering.
• Translate research and data into clear, actionable insights that drive creative and measurable results.
• Lead brief development on a highly focused strategy to unlock creativity, inspire, and enable teams to deliver distinctive, memorable work.
• Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
• Collaborate with integrated teams to build strategies and plans that yield measurable impact.
• Consistently bring the energy and curiosity that inspires ideas and action and partners to sell ideas through to the client.
• Facilitate workshops and discussions that elevate client brands and outcomes.
• Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.
• Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
• Provide agency leadership in brand and messaging strategy as well as journey and persona development.
• Monitor competitors, identify whitespace, and provide insights that enable differentiation of our clients’ brands.
• Lead development of brand platforms (positioning, tone, etc.).

Requirements

• 6-10 years of integrated agency experience.
• 5+ years of experience in a brand strategist/planning role, with clear ownership of brand strategy.
• Experience in and passion for the Agriculture, Food, and/or Companion Animal Care segments.
• Exceptional interpersonal, facilitation, presentation, and problem-solving skills.
• Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions.

Benefits

• Comprehensive health benefits (dental, medical, vision, life insurance, and more).
• Employee assistance programs.
• 401(k) retirement plan.
• Short-term and long-term disability.
• Paid national holidays, parental leave, paid sick leave, and paid vacation.
• Additional benefits from education to well-being.

Pay

The pay range is $90,000 - $120,000. Pay is based on several factors, including labor markets, education, work experience, and certifications.