Principal Area Manager

About the role

Join a mission-driven team transforming the future of peripheral vascular care. As a Principal Area Manager at Endologix, you’ll be responsible for leading regional commercial execution to drive adoption of Endologix’s peripheral vascular portfolio and achieve sustainable revenue growth.

This role oversees sales performance across a defined territory, develops and executes strategic account plans, and partners closely with physicians, hospital systems, and clinical teams to deliver high-value solutions that improve patient outcomes.

The Principal Area Manager provides hands-on leadership to the field, including coaching, performance development, and coordinated execution with Therapy Development Specialists and cross-functional partners. This role serves as a trusted advisor to customers by combining deep product expertise with strong business acumen, identifying opportunities to expand therapy utilization, elevate clinical education, and strengthen long-term customer relationships.

Responsibilities

• Physician Support & Procedural Excellence: Improves patient outcomes by identifying appropriate patients, consulting on thoughtful case planning, and delivering confident in-procedure support while building strong, trusted relationships with physicians and clinical staff.
• Ensures an exceptional PTAB procedural experience by arriving early, fully prepared, and proactively engaging in pre-case discussions with the care team, reflecting a commitment to quality, transparency, and accountability.
• Demonstrates decisive, command-and-control leadership throughout procedures, adapting seamlessly to dynamic clinical environments to support optimal patient care and customer confidence.
• Organizational Value & Cross-Functional Collaboration: Partners effectively across Marketing, Training, Medical Education, Finance, and other internal teams to advance shared objectives and deliver aligned, high-impact solutions.
• Takes ownership of strategic initiatives beyond core field responsibilities, contributing to organizational growth, operational excellence, and continuous improvement.
• Acts as a collaborative, solutions-oriented leader who strengthens team effectiveness, drives alignment, and accelerates execution across functions.
• Clinical Acumen & Continuous Learning: Actively pursues advanced education in PTAB procedures, PAD disease states, and emerging treatment modalities to remain at the forefront of clinical excellence.
• Maintains deep knowledge of PAD-related resources, tools, therapies, and clinical data, serving as a credible, trusted clinical consultant to physician partners.
• Applies evolving clinical insights to elevate case planning, procedural decision-making, and responsible adoption of innovative therapies that improve patient care.
• Operational Excellence & Administrative Discipline: Completes all administrative responsibilities accurately and on time, including forecasting, business planning, Salesforce documentation, inventory management, and program or training requests.
• Ensures timely and compliant documentation by recording all cases and completing required procedure forms daily.
• Demonstrates reliability and ownership by responding to all communications by close of business and executing internal assignments with urgency and precision.
• Teamwork, Attitude & Growth Mindset: Communicates proactively and effectively with the RSM, TDS team, and U.S. Director to align on territory strategy, case coverage, and workload priorities.
• Bridges the gap between clinical and commercial teams, ensuring seamless integration and alignment of efforts.

Qualifications

• Education: Bachelor's degree or technical degree or comparable experience.
• Experience: 8+ years of sales experience in a hospital environment; preferably selling into minimally invasive cardiovascular market, vascular, coronary, peripheral, imaging and/or surgical related products. Strong, proven medical device sales/clinical track record with documented growth and achievements.
• Skills/Competencies: Strategic Communication & Business Insight, Territory Expertise & Performance Excellence, Clinical Mastery & Procedural Leadership, Influence, Presence & Culture Leadership.