Practice Manager

About the role

At AEG, we believe great patient experiences begin with great teams. As a Practice Manager, you'll inspire, develop, and support the entire team, deliver exceptional patient care, and achieve meaningful business results.

Responsibilities

• Create an environment where people feel seen, supported, challenged, and celebrated.
• Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency across the practice.
• Serve as the primary on-site floor leader by supporting team alignment, patient needs, service recovery, and real-time operational priorities throughout the day.
• Establish clear expectations for practice staff and ensure team members understand daily priorities, role responsibilities, patient care standards, and performance goals.
• Partner with the Optometrist to support exam flow, clinical support expectations, required medical services, patient handoffs, team readiness, and evolving service offerings.
• Lead, coach, develop, recognize, and hold practice team members accountable for performance, patient care standards, service behaviors, and role expectations.
• Support new hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
• Reinforce exceptional patient service behaviors that support trust, clear communication, timely follow-up, and a smooth patient experience.
• Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers that may impact patient experience or business performance.
• Review daily, weekly, and monthly results to identify performance trends, gaps, risks, and opportunities.
• Partner with the District Manager to support sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.
• Communicate key business priorities to the practice team in a way that connects results to behavior, patient care, and operational execution.
• Analyze reports, trends, business gaps, patient feedback, and performance data.
• Identify opportunities across patient access, optical service, staffing, payroll, patient experience, and operational efficiency.
• Support team adoption of current and future systems, software updates, workflow changes, and AI-enabled tools as they are introduced into the practice environment.
• Ensure operational accuracy across systems, patient transactions, benefit-related workflows, documentation, orders, reporting, communication, and service follow-through.
• Support company policies, compliance expectations, asset protection, loss prevention, confidentiality, and operational standards.
• Share best practices and support company initiatives that improve practice performance, patient care, team development, and operational consistency.

Qualifications

• Minimum of 3+ years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment required.
• High school diploma or equivalent.
• Business, hospitality, healthcare, optical, or management education preferred; equivalent experience may be considered.
• Eyecare or optical practice leadership experience preferred.
• Optical technical knowledge or comparable healthcare, retail, or service leadership experience required.
• Optician certification preferred.
• Demonstrated ability to lead, coach, develop, and hold team members accountable.
• Ability to guide team members across multiple practice functions and levels of experience.
• Strong communication, coaching, observation, and follow-up skills.
• Ability to analyze reports, trends, business gaps, patient feedback, and performance data.
• Ability to connect business results to team behaviors, patient care, and operational execution.
• Ability to think strategically while also identifying specific behaviors, process gaps, and coaching opportunities.
• Ability to manage competing priorities in a fast-paced patient care environment.
• Ability to learn software quickly and support team adoption of current and future practice technology.
• Adaptability supporting evolving systems, tools, and AI-enabled technology within the practice.
• Ability to partner effectively with Optometrists, District Managers, practice staff, and support teams.