PR Specialist (Contract)

About the role

The Public Relations Specialist at JDA Worldwide is responsible for developing and executing earned media strategies that elevate client visibility across various media channels. This role involves pitching interviews, feature stories, editorials, and other written works on behalf of clients, while also serving as the initial point of contact for inbound media inquiries.

Responsibilities

• Foster and maintain strong relationships with members of the media.
• Pitch and secure interviews, feature stories, editorials, guest articles, podcasts, and other earned media opportunities.
• Draft compelling press releases, media pitches, statements, talking points, op-eds, award submissions, and other written communications on behalf of clients.
• Serve as the first point of contact for inbound media inquiries and respond promptly to requests.
• Research, establish, and develop relationships with reporters, editors, producers, and influencers.
• Develop and maintain customized media lists tailored to each client's audience, geography, and campaign objectives.
• Maintain close connection to the daily news cycle, industry trends, and cultural conversations to identify proactive media opportunities and potential reputational risks.
• Bring creative story ideas and strategic recommendations that help clients stay relevant in the news.
• Anticipate client and team needs by taking initiative and moving projects forward with minimal direction.
• Master and utilize PR tools such as Muck Rack.
• Seek opportunities for partnerships, sponsorships, speaking engagements, and other visibility opportunities.
• Track media coverage and campaign performance while preparing client reports.
• Represent clients on-site during media interviews, press conferences, book launches, and special events as needed.
• Represent JDA Worldwide with professionalism in appearance, communication, and conduct.
• Collaborate across departments and willingly support teammates to ensure exceptional client service.

Requirements

• BS/BA in Business, Communications, Public Relations, or a related field.
• Proven experience as a Public Relations Officer or similar PR role.
• Experience managing media relations (online, broadcast and print).
• Broad media connections, particularly in Faith, Business, and Government.

Preferred

• 2-3 years of experience as a Publicist or related fields.
• MA in Business, Communications, Public Relations, or a related field.