PR Specialist (B2B)

About the role

A PR Specialist (B2B) is needed to join our dynamic marketing team. This position will work remotely and will be responsible for managing the company’s public relations efforts, including media outreach, content creation, and crisis management.

Responsibilities

• Develop and execute public relations strategies to enhance brand awareness and reputation
• Manage media relations, including pitching stories to journalists and responding to media inquiries
• Create and distribute press releases, social media posts, and other content to engage with the public
• Coordinate with internal teams to ensure consistent messaging across all platforms
• Monitor industry trends and competitor activities to inform PR strategy
• Handle crisis communications as needed

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field
• Minimum 2 years of experience in public relations or a related field
• Strong writing and communication skills, both written and verbal
• Experience with social media management tools and crisis management planning
• Ability to manage multiple projects simultaneously and meet deadlines
• Excellent organizational and project management skills

Qualifications

• Proficiency in Microsoft Office Suite
• Experience with content management systems (CMS)
• Knowledge of SEO best practices
• Experience with Google Analytics or similar tools

Skills

• Strong understanding of B2B market dynamics
• Ability to build and maintain relationships with key stakeholders
• Excellent research and analytical skills
• Strong attention to detail and ability to multitask

Benefits

• Flexible remote work schedule
• Competitive salary commensurate with experience
• Professional development opportunities
• Health insurance benefits

Pay

• $50,000 - $60,000 annually

Schedule

• Full-time