PR and Communications Specialist

About the role

A Strategic Communications Business Partner to multiple assigned functions, responsible for planning, developing and executing comprehensive internal and external communications strategies that enhance the Company’s brand, reputation and engagement.

Responsibilities

• Lead planning and execution of media relations activities and events, providing guidance to junior communications staff, agency partners and other departments and acting as project manager when needed.
• Provide thoughtful partnership and lead creative PR and social media campaigns that drive awareness and traffic for our Retail segment.
• Build relationships with media contacts, pitch stories and manage responses to inquiries to secure positive coverage.
• Maintain and monitor effectiveness of PR campaigns through metrics (UVM, followers, sales, etc.), making adjustments to tactics and strategy to drive results.
• Provide intensive crisis communications support as the need arises.
• Collaborate with a variety of internal business partners and departments throughout SpartanNash on the development and delivery of content, acting as a project lead to develop strong communications campaigns and effective messaging across an omni-channel environment.
• Serve as strategic advisor to the business in deploying messages so they reach the right audience in the right channel at the right time.
• Develop, implement and evaluate multi-channel communication plans (email, intranet, social media, press) that align with Company goals, brand and culture.
• Produce high-quality, compelling content, including press releases, media alerts, talking points and articles, tailored to diverse audiences to deliver results both internally and externally.
• Routinely conduct information gathering, content drafting and approval, and video/design support for a variety of channels and audiences.

Requirements

• Bachelor’s Degree (required) in Communication, Journalism, English, Business Administration or related field.
• Minimum of 5+ years of experience in communications and/or related experience. Minimum of 2+ years of experience with Microsoft SharePoint, an email platform such as Workshop and Adobe Photoshop preferred.

Skills & Abilities

• Strong writing, proofing, editing, and word processing skills.
• Work with minimal supervision to craft high-level messaging, manage complex projects, and act as a liaison between leadership, departments and external stakeholders.
• Manage external agency partners.
• Prowess in working in high pressure situations and managing multiple projects and deadlines.
• Ability to translate complex information into clear, compelling and consistent messages.
• Self-directed, highly motivated, creative and attentive to detail.
• Skilled in managing a wide range of activities and multiple projects under tight deadlines.
• Ability to effectively use office automation/communication software and tools currently used in the office environment, such as Microsoft Office, Adobe Acrobat, task management software, and Office 365.

Additional Responsibilities

Take on additional responsibilities as assigned or as the business needs evolve.

Qualifications

• Willingness to travel, including overnight stays, up to 20% depending on business needs.
• The associate is frequently required to sit/stand/walk.
• May be required to lift and/or move 20 pounds.
• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

Equal Opportunity Employer

We are an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. We are not able to sponsor work visas for this position.