Public Relations and Communications Specialist

Responsibilities

• Drive proactive PR outreach — develop compelling pitches, build relationships with editors and media contacts, and secure earned media placements that elevate brand visibility and credibility.
• Write and edit press releases, media kits, executive messaging, and editorial content that is intentional, elevated, and unmistakably on-brand.
• Utilize AI and the latest tools and technology to help you work efficiently while doing your best work.
• Aid in the editorial content calendar — manage scheduling, write and edit long-form blog articles, and surface trend insights that resonate with brides, retailers, and industry insiders.
• Write and edit blog posts across topics ranging from bridal trends and style inspiration to industry news and brand storytelling, ensuring every piece reflects our voice and engages our audience.
• Support community management across our social accounts, including monitoring conversations, responding to comments and DMs, engaging with key accounts, and helping foster a strong, connected brand community.
• Maintain media lists, press contacts, and outreach documentation to keep PR efforts organized and efficient.
• Sustain strategic communications planning for major collection launches, campaigns, and events in close partnership with the Director of Communications.
• Collaborate with the Community Management Specialist to identify brand engagement opportunities, partnerships, and activations that extend our story beyond earned media.
• Stay informed about the bridal and fashion conversation — track industry trends, competitor coverage, and cultural moments to inform timely, relevant pitching.

Qualifications

• Minimum 4 years of communications, PR, or editorial experience — you’ve pitched stories, placed coverage, and written content that actually gets read.
• Bachelor’s degree in Journalism, Business, Communications, Marketing, English or related field preferred.
• A sharp, confident writer with a strong editorial instinct and fluency in AP style.
• Proven experience building media relationships and securing earned placements across print, digital, and trade outlets.
• Comfort working on multiple projects simultaneously, with strong organizational skills and attention to detail.
• A natural storyteller who can translate brand moments into media-worthy narratives.
• Ability to create and connect meaningful engagements and conversations with audiences on social media.
• Collaborative by nature and a great team player who is willing to jump in and help with a variety of tasks.
• Experience in apparel, bridal, fashion, or retail is a plus — but a genuine curiosity about the industry matters more.