PR Specialist (B2B)

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Maintain an active presence in the tech and industry news, proactively pitching new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Requirements

• Passion for public relations, data-driven content, email outreach and media relations
• Proven experience securing news media coverage for tech and/or SaaS clients
• 3-5 years of agency experience in PR, supporting B2B, tech, or SaaS brands
• Strong interpersonal skills, with ability to form productive working relationships
• Strong project management skills, with ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines and work independently
• Strong attention to detail, i.e. near perfect grammar and strong editing skills

Suggested Skills

• Basic SEO knowledge (i.e. how media mentions influence search and GEO)
• Familiarity with the B2B/tech media landscape (trade publications, industry analysts, tech journalists)
• Experience using Microsoft and/or Google Workspace suites
• Experience using a media relations tool such as Cision

Pay

The salary range for this position is $65,000.00 - $73,500.00 DOE.