Public Relations Specialist (Contract)

What You Will Do

• Own and maintain the LA media list: lifestyle, beauty, wellness, and design press, plus broadcast and key newsletters.
• Pitch 10–15 tailored stories per month tied to seasonal moments, new offerings, and locally relevant trend angles.
• Pursue one to two larger LA feature placements per quarter.
• Cook up a concierge experience for editor and creator visits to Brentwood and Culver City - scripted touchpoints, follow-through.
• Deliver a monthly brand-PR scorecard to leadership: national placements, share of voice, market contributions, awards progress, narrative health.
• Deliver a monthly clip and impact report (placements, reach, sentiment, referral signals).
• Support the national media list and pitching calendar in partnership with the LA PR Contractor and Senior Manager of Brand Partnerships.
• Maintain the local awards calendar (best-of lists, design awards, hospitality and spa industry recognition) and submit accordingly.

Requirements

• Five-plus years in PR with a meaningful share of that time spent on lifestyle, beauty, hospitality, or wellness accounts in the LA market.
• An active LA media rolodex and recent placements you have personally driven in the last 12 months.
• Comfort representing a multi-location, design-forward luxury brand with discretion and warmth.
• A strong written voice that matches our brand: calm, considered, never hyped.
• Self-directed. You can run the LA program with light supervision while staying tightly coordinated with the HQ lead.