Public Relations Specialist

Job Goal

The Independence School District is seeking a personable and enthusiastic Public Relations Specialist to join our team. This role will support our PR department by executing strategic communication initiatives, maintaining positive relationships with ISD stakeholders, and supporting district initiatives.

Performance Responsibilities

• Develop video, photo, and written content for social media, websites, newsletters, press releases, promotional materials, and other district communications.
• Manage district social media channels, create and schedule content, monitor engagement, and support communication plans that advance district initiatives.
• Capture, edit, organize, and maintain photo and video assets, ensuring content aligns with district brand standards and is securely archived.
• Provide communications support for district events through planning, photography, videography, and promotional content, including occasional early morning, evening, or weekend assignments.
• Utilize district communication platforms and design tools, including ParentSquare, Finalsite, Canva, Google Workspace, and other technologies, while staying informed on district initiatives, communication trends, and best practices.
• Assist with timely communications during emergencies or sensitive situations, including website updates, parent notifications, and other district messaging.
• Support media outreach, monitor media coverage, maintain media contact lists, and communicate professionally with stakeholders, community partners, and news media as directed.
• Provide general administrative support to the Public Relations Department, including scheduling, correspondence, maintaining records, conducting research, and assisting with departmental projects and daily operations.

Qualifications

• Four-year degree in journalism or its equivalent required.
• Experience in journalism, marketing, public relations, or similar field required.
• Excellent communication and interpersonal skills.
• Excellent writing and editing skills.
• Experience in all social media platforms and analytics preferred, as well as website management.
• Ability to shoot and edit video, as well as still photography.
• Strong technology skills, proficiency with Microsoft Office, Adobe Creative Suite, and Canva.
• Proven track record managing multiple projects on deadline.

Pay

Salary range $52,000.00 - $62,240.00, exempt, paid once per month.

Schedule

Twelve-month position. Occasional early morning, evening, or weekend assignments required for event coverage.