Physician Liaison - Central Region

Key Responsibilities

• Markets Shriners Children’s directly to referring physicians, other healthcare providers, and physician offices via office visits, electronic media, professional meetings, continuing education or any other appropriate methods to effectuate new referral growth
• Maintains existing referring relationships through exceptional customer service, communication and retention related activities
• Participates in regional and state professional provider organizations, attends, displays, and coordinates exhibits at associated events to generate leads
• Maintains complete and comprehensive Customer Relationship Management (CRM) record on existing and potential referring provider activity to increase effectiveness of communication and to serve as a basis for strategy development and new business opportunities
• Establishes and meets outreach activity production goals, as set forth by Market Director, and documents trends, successes, and problems to assess and analyze yield, driving process improvement
• Analyzes demographic and clinic activity linked to referring providers through market intelligence, to create strategic referral goals and determine outcomes and effectiveness
• Collaborates with market directors, Marketing & Communications, and appropriate Shriners Children's corporate staff to provide a consistent and effective marketing program through distribution of marketing collateral, alignment with marketing campaigns and communication of intelligence from the field
• Develops and presents feedback reports to market directors, and corporate leadership as required
• Collaborates with other physician referral liaisons across the system to execute the standard process for referral management, eliminate duplicative work, and share best practices
• Maintains accurate record of referring physician complaints/issues in the CRM and works to ensure corrective action is taken by collaborating with facility partners and report results to market directors, facility leaders and the impacted physician
• Communicates appropriately with the persons served regardless of their gender, age, ethnicity, race, creed, nationality or religious beliefs

Required Qualifications

• 1 year of sales or marketing combined with 5 years of clinical background - or 2 years of healthcare sales/marketing experience
• General medical knowledge especially related to organization services, treatment offerings and equipment
• MS Office Suite proficiency
• Ability to interpret market data
• Bachelor's in Marketing or related field

Preferred Qualifications

• 2 years of healthcare sales/marketing experience