Regional Physician Liaison

At Butterfly Effects, families are at the center of everything we do, and we recognize that strong referral relationships are key to connecting them to the care they need. We are seeking a relationship-driven Regional Physician Liaison to expand our healthcare referral network across a multi-state territory covering Georgia, the Carolinas, Virginia, and additional East Coast markets as assigned.

About the role

Based in Atlanta and reporting to the Director of Marketing, this position will build and strengthen relationships with pediatricians, developmental pediatricians, psychologists, diagnostic providers, healthcare systems, schools, and other professionals who support children and families affected by autism. This is a field-based role requiring frequent travel, strong territory management, disciplined follow-up, and consistent use of Salesforce.

Responsibilities

• Develop trusted relationships with physicians, diagnostic providers, healthcare systems, schools, and community partners.
• Create and maintain a structured territory plan that prioritizes markets, referral sources, travel, and follow-up based on opportunity and performance.
• Educate and engage: develop and execute market-specific outreach plans, educating referral partners about Butterfly Effects' center-based, in-home, and in-school ABA services, referral process, insurance participation, service areas, and availability.
• Prioritize opportunity: identify and pursue high-potential referral sources based on market opportunity, clinical capacity, geography, payer participation, and service availability.
• Show up: schedule and conduct provider meetings, office visits, presentations, lunch-and-learns, community events, and professional networking activities.
• Cultivate relationships that produce consistent, repeat referral activity, not just one-time introductions.
• Generate qualified referrals and support progress toward assessments and child starts.
• Maintain accurate records in Salesforce, manage a structured pipeline of prospective and active referral partners, and prepare regular reports on outreach activity, referral growth, assessments, child starts, market trends, and barriers to growth.
• Analyze and adjust: use Salesforce and performance data to evaluate which relationships and strategies are producing results, explain performance changes, and recommend adjustments to outreach strategy and market priorities.
• Provide market intelligence regarding referral patterns, diagnostic access, competitor activity, and community needs.
• Collaborate: work closely with Marketing, Client Services, Clinical Operations, and leadership to align referral development with the organization's ability to serve families.

Requirements

• Three or more years of experience in physician relations, provider outreach, healthcare business development, referral development, territory management, consultative sales, or a similar relationship-based role.
• Demonstrated success building professional relationships and generating measurable referral or business growth.
• Experience independently managing a geographic territory.
• Strong communication, presentation, relationship-building, and follow-up skills.
• Excellent organization and the ability to manage frequent travel, multiple markets, and a high volume of professional relationships.
• Experience using a CRM to document activity, manage a pipeline, and report on performance.
• Ability to interpret data, identify trends, and communicate clear recommendations.
• Comfort working toward measurable goals and being accountable for results.
• Valid driver's license, reliable transportation, and the ability to travel up to 50%, including overnight and multi-state travel.

Preferred Experience

• Experience using Salesforce.
• Experience in ABA therapy, behavioral health, autism services, pediatric healthcare, developmental services, or another healthcare referral environment.
• Existing relationships with pediatricians, diagnostic providers, healthcare systems, or other child-development professionals.
• Experience reporting on referral activity, conversion, territory performance, or business-development outcomes.

Benefits

Full benefit package available for full-time employees.

Pay

TBD

Schedule

TBD

Equal Opportunity Employer

Butterfly Effects is an Equal Opportunity Employer.