Regional Hospital Liaison

Yad Healthcare is a group of Long Term Care Facilities that provides quality care to our residents. Join a growing team of successful, happy caregivers who are valued and appreciated.

About the role

In keeping with our organization’s goal of improving the lives of the Residents we serve, the Hospital Liaison is responsible for screening prospective residents in both acute and community settings. Performs on-site clinical and financial assessments to determine appropriateness of admission. Works with residents and families on the front end of the admission process to ensure an efficient admission experience.

Responsibilities

• Designs and develops marketing and promotional materials for the facility, including fliers, brochures, news releases, backgrounders, fact sheets, bios, newsletters, and fundraising letters of solicitation.
• Establishes and maintains relationships with reporters, advertising media representatives, and primary and secondary resources in the healthcare field.
• Establishes and maintains contact with various clubs, organizations, and Senior Citizen’s groups.
• Recommends and implements initiatives that manage the target audience’s perception of the Nursing Home.
• Coordinates special events for the facility and the community. Assists Department Heads and staff with the promotion and coordination of events.
• Develops and coordinates the implementation of a marketing strategy for resident and facility services, census development, and image enhancement (Strategic Marketing Plan).
• Maintains data on census (inquiries, admissions, discharges, and referral sources).
• Maintains data on customer satisfaction.
• Attends monthly Quality Assurance meetings and provides a marketing report.
• Manages the advertising budget and selects forms of media (radio, newspaper, television) to promote the facility.
• Utilizes other marketing mediums (brand marketing, marketing materials, etc.) as needed when funding is available.
• Acts as liaison between the facility and family members during the pre-admission and admission process.
• Upon admissions, refers family members to the appropriate Department Head depending on specific need.
• Screens all admissions thoroughly prior to admission to ensure the facility can clinically accommodate the level of care needed.
• Acts as a liaison between hospital/community/other referral sources and the facility to accommodate and anticipate all needs required by admissions.
• Provides any other services or duties as required by the Administrator.

Requirements

• High School diploma or equivalent.
• Excellent management skills or acceptable equivalent combination of education and experience.
• Ability to communicate in English both orally and in writing.
• One year of experience in a marketing role or similar experience.

Preferred Qualifications

• Three years of related experience in Long Term Care.
• Previous experience with developing and maintaining client relationships.

Benefits

• New added bonuses and perks
• Paid Time Off (PTO)
• Very supportive management
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Employee discounts
• Very High No Frills rates
• Same day pay option
• Employee Engagement program
• Staff appreciation lunches and giveaways
• Company swag
• Annual raises
• Opportunities for advancement
• University partner offering tuition assistance to staff and dependents