Physician Liaison

About the role

Georgia Eye Partners is a specialty eye care practice in Metro Atlanta comprised of ophthalmologists and optometrists dedicated to providing patients with the highest quality medical and surgical eye care. Our services range from general eye care to complex surgical care for conditions such as cataracts, glaucoma, corneal disease, and refractive surgery. We offer LASIK and other refractive surgery options as well as oculoplastic surgery and laser aesthetic procedures through OPAL Aesthetics.

The Physician Liaison serves as a representative for the doctors and services provided at the Practice, bridging the gap of communication between referring doctors and specialty physicians. During provider liaison visits, they meet with referring doctors to discuss patient care, referrals, and new treatments.

Responsibilities

• Develops and fosters relationships with referring physicians to increase patient referrals and ensure solid relationships and smooth referral pathways.
• Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
• Increases visibility of services by strategically visiting targeted referral sources and identifying tactics to promote provider interaction and engagement.
• Oversees efforts to ensure the Practice is positioned competitively, including routine analysis of competitors' strengths and services.
• Develops and implements an ongoing method of profiling and monitoring market areas to identify demographic, competitor, and healthcare service changes.
• Uses patient survey scores to identify opportunities to correct items negatively impacting referrals.
• Measures and evaluates liaison activities, producing and sharing regular summaries of patient visits, outcomes, and their impact on referral trends.
• Meets with local practices, hospital administrators, physicians, and clinical directors to build upon the referral network.
• Continuously networks and provides practice/physician brochures to referring physicians, hospitals, and practices.
• Organizes and schedules necessary physician meetings.
• Delivers weekly reporting of the previous week’s visits, including outcomes and follow-up strategies, as well as plans for the following week.
• Assists with the setup of all educational meetings for referring physicians and internal staff.
• Exercises discretion and independent judgment in meeting the needs of referring physicians and problem-solving to maintain healthy referral relationships.
• Contributes to the team effort by completing other tasks as needed.

Requirements

• Associate's or Bachelor's degree in sales, marketing, healthcare administration, or a related field preferred.
• 3+ years’ experience in healthcare sales strongly preferred.
• Highly motivated and target-driven with a proven track record in sales.
• Experience analyzing data, statistics, and product lines.
• General medical knowledge, especially related to the facility's services, treatment offerings, and equipment preferred.
• Demonstrates ability to use persuasive communication, leadership, and relationship/rapport building.
• Ability to travel as needed.
• Strong interpersonal, communication, public speaking, and organizational skills.
• Ability to work in a fast-paced, patient service-oriented environment.
• Demonstrates ability to promote quality improvement through development and maintenance of standards.
• Intermediate computer skills including Microsoft Office (Word, Excel, and PowerPoint).
• Excellent interpersonal skills, including the ability to interact effectively and professionally with individuals at all levels, both internal and external.
• Exercises sound judgment in responding to inquiries and knows when to route inquiries to the next level.
• Self-motivated with strong organizational skills and superior attention to detail.
• Must be able to manage multiple tasks/projects simultaneously within inflexible time frames and adapt to frequent priority changes.
• Team player that develops strong collaborative working relationships with internal partners and can effectively engage and build consensus among cross-functional teams.
• Strong problem-solving and negotiation skills.

Benefits

• Medical
• Dental
• Vision
• 401k with Match
• HSA/FSA
• Telemedicine
• Generous PTO Package
• Free Employee Discounts and Perks
• Employee Assistance Program
• Group Life/AD&D
• Short Term Disability Insurance
• Long Term Disability Insurance