Philadelphia Community Liaison and Healthcare Marketer

About the Role

At Peace Healthcare Agency is seeking an energetic, relationship-driven, and results-oriented Community Liaison / Healthcare Marketer to expand our presence throughout the Philadelphia area. This role is ideal for a motivated professional who enjoys networking, developing referral partnerships, and connecting individuals and families with high-quality home care services.

Responsibilities

• Develop and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, discharge planners, case managers, social workers, hospices, assisted living communities, and other healthcare professionals.
• Represent At Peace Healthcare Agency at networking events, health fairs, community organizations, and professional meetings.
• Educate healthcare professionals and community partners about our home care services and programs.
• Identify new referral sources and business development opportunities throughout the Philadelphia region.
• Execute strategic outreach plans to increase referrals and grow agency census.
• Build long-term partnerships with referral sources through regular visits, presentations, and follow-up communication.
• Serve as the primary point of contact for referral partners and community organizations.
• Maintain strong customer relationships through exceptional service and timely communication.
• Collaborate with agency leadership to strengthen community engagement and brand awareness.
• Meet referral and business development goals.
• Track marketing activities, referrals, and outcomes using CRM or agency reporting systems.
• Assist with marketing campaigns, promotional materials, and community education initiatives.
• Provide market intelligence and competitive insights to support agency growth strategies.
• Work closely with operations and intake teams to ensure a seamless referral and admissions process.
• Support community education programs and initiatives that promote quality home healthcare services.

Requirements

• Experience in healthcare marketing, community liaison, physician relations, home care sales, hospice marketing, or healthcare business development.
• Proven ability to build and maintain professional relationships with referral sources.
• Strong communication, presentation, and networking skills.
• Self-motivated, goal-oriented, and comfortable working independently.
• Excellent organizational and time-management skills.
• Valid driver's license and reliable transportation for local travel.

Preferred Qualifications

• Experience in home health, home care, hospice, private duty, healthcare staffing, or senior services.
• Existing relationships with hospitals, physicians, case managers, discharge planners, rehabilitation facilities, or long-term care providers in the Philadelphia area.
• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field is preferred but not required.
• Experience with CRM systems and Microsoft Office.

Benefits

• Competitive compensation based on experience.
• Performance-based incentives and growth opportunities.
• Health insurance.
• Life insurance.
• Paid training and ongoing professional development.
• Supportive and collaborative leadership team.
• Career advancement opportunities within a rapidly growing healthcare organization.
• Opportunity to make a meaningful impact by connecting families with compassionate, high-quality care.

Pay

$50,000–$180,000 per year (Base salary plus performance-based incentives based on experience and results).

Schedule

• Full-Time.
• Monday through Friday.
• Occasional evenings or community events as needed.
• Local travel throughout the Philadelphia area.