Personalization Manager

About the role

The Personalization Manager will be responsible for driving personalized experiences across digital marketing channels to enhance customer engagement and drive business outcomes.

Responsibilities

• Develop and implement personalization strategies aligned with business goals
• Collaborate with cross-functional teams to understand customer needs and preferences
• Optimize personalization workflows using data-driven insights
• Monitor and report on personalization performance metrics
• Stay updated with industry trends and best practices in personalization

Requirements

• Bachelor's degree in Marketing, Business Analytics, Computer Science, or related field
• Minimum 5 years of experience in digital marketing or related field
• Strong analytical skills with proficiency in data analysis tools
• Experience with personalization technologies and platforms
• Excellent communication and collaboration skills

Qualifications

• Proven ability to manage multiple projects simultaneously
• Experience with A/B testing and experimentation
• Knowledge of customer journey mapping and segmentation
• Understanding of machine learning and AI applications in marketing

Skills

• Proficiency in SQL and Python
• Experience with personalization tools such as Adobe Target, Optimizely, or similar
• Strong problem-solving and decision-making abilities
• Ability to work independently and as part of a team

Benefits

• Competitive salary package
• Flexible working hours
• Professional development opportunities
• Health insurance benefits
• Employee discounts

Pay

$80,000 - $100,000 annually

Schedule

Full-time remote position