CRM and Personalization Manager

Job Summary

Lead enterprise CRM and email marketing strategy
Design personalized customer journeys, nurture campaigns, and automated workflows
Build audience segmentation using CRM data
Optimize campaigns through A/B testing and performance analytics
Manage marketing automation platforms and campaign execution
Measure ROI and turn insights into smarter marketing decisions
Partner across teams to continuously improve the customer experience

About the Role

Lifespace Communities is investing in the future of digital marketing and is seeking a strategic, hands-on CRM & Personalization Manager to lead our email marketing, customer journey, and marketing automation strategy.

Responsibilities

• Lead enterprise CRM and email marketing strategy
• Design personalized customer journeys, nurture campaigns, and automated workflows
• Build audience segmentation using CRM data
• Optimize campaigns through A/B testing and performance analytics
• Manage marketing automation platforms and campaign execution
• Measure ROI and turn insights into smarter marketing decisions
• Partner across teams to continuously improve the customer experience

Requirements

• 8+ years of CRM, lifecycle marketing, or email marketing experience
• Expertise with CRM and marketing automation platforms
• Strong background in customer segmentation and personalization
• Data-driven mindset with experience analyzing campaign performance
• Excellent project management and communication skills
• Bachelor's degree in Marketing or a related field

Qualifications

• Proven success in managing complex CRM and email marketing strategies
• Experience with leading cross-functional teams to achieve marketing goals
• Strong analytical skills with the ability to interpret data and drive business outcomes
• Ability to communicate effectively with all levels of the organization

Skills

• CRM and marketing automation platform proficiency
• Customer segmentation and personalization expertise
• Data analysis and reporting skills
• Project management and collaboration abilities

Benefits

• Competitive compensation and comprehensive benefits
• Hybrid work environment based in Dallas
• Opportunity to make a lasting impact while growing professionally
• Collaborative team working towards mission-driven goals

Pay

$96,100.00 - $132,100.00 +

Schedule

Hybrid work environment

Contact Information

Lifespace Communities, Address: 3501 Olympus Boulevard, Dallas, Texas 75019