Personalization & Engagement Product Manager

Responsibilities

• Define and execute personalization and engagement strategies across multiple digital experiences.
• Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
• Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
• Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
• Use analytics and experimentation to measure campaign impact and optimize performance.

Requirements

• 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
• Experience with cross-channel digital products (web, app, dashboards).
• Strong analytical skills and comfort with experimentation and data-driven decisions.
• Experience collaborating with platform/engineering teams to implement personalization solutions.
• Ability to navigate a matrix organization and collaborate effectively across multiple PMs.

Benefits

Short-term incentives, multiple health insurance options, accident and life insurance, one day volunteer time off, $0 Money Transfer Fee Discount Code, Recognition Program “Game Changers”, Employee Discount Program, Global Adoption Assistance, Global Scholarship Awards Program, and a 401K plan.

Pay

The base salary range is $120,000 – $150,000 per year, total on target compensation includes a base salary plus short-term incentives that align with individual and company performance.

Schedule

HYBRID – Work from the office a minimum of three days a week.