Performance Marketing Strategist (Remote US) - Future Opening

About the role

Directive Consulting is a leading B2B marketing agency with over a decade of experience and 420+ B2B brands served. We operate through three divisions—Performance, Communications, and Commerce—unified by our DiscoverabilityOS™ methodology that aligns brand and demand to guide your ideal customer profile to choose you at every decision point. Across Technology, Industrial, and Services verticals, our work spans Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing. As a Paid Strategist (internally listed as Account Strategist, Paid Media), you will be a client‑facing owner of day‑to‑day deliverables, crafting and managing custom paid‑media strategies, and liaising with clients and internal stakeholders to execute campaigns that drive real business results.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners to align on tasks, work quality, and improvement opportunities
• Drive referrals through client relationships and your professional network
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid‑media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within the CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with the Associate Director to ensure internal and client goals are met
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
• Travel to visit clients approximately once per year per client, or as needed

Requirements

• 3+ years of experience at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
• Ability to drive results and measure via OCT
• Proven, measurable success with mid‑