Performance Marketing Specialist

About the role

We are looking for a detail-oriented, data-driven, and curious digital advertising professional to join our clients marketing team as a Performance Marketing Specialist. This position plays a key role in the execution, optimization, and daily management of paid social and paid search campaigns, with a strong focus on Meta Ads, Google Ads, and lower-funnel ecommerce platforms such as Shopify.

Responsibilities

• Manage day-to-day campaign execution across Social Ad platforms (Meta, LinkedIn, TikTok, Pinterest) and Google Ads (Search, Shopping, Performance Max).
• Leverage Meta Ads Manager and Google Ads to launch new campaigns, refine audiences, adjust budgets, and implement optimizations based on performance trends.
• Maintain account health and monitor pacing, KPIs, and account health across multiple client accounts.
• Collaborate with the Digital Marketing Manager and Director of Digital on strategy updates and account performance.
• Support client communications and meetings in collaboration with the Digital Marketing Manager, project, and creative teams.
• Inform internal teams of performance shifts and platform-related needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent professional experience.
• 1-3 years of experience in paid social & paid search buying.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Ability to manage multiple small-to-mid-sized accounts efficiently in a fast-paced agency environment.

Qualifications

• Not specified.

Skills

• Not specified.

Benefits

• Flexible PTO
• Medical insurance eligibility after 60 days
• HSA with employer contribution

Pay

• Not specified.

Schedule

• Hybrid, 3 days in office