Performance Marketing Specialist

Responsibilities

• Plan, execute, and manage multi-channel demand generation campaigns across paid search, paid social, display, and retargeting to drive qualified leads and pipeline growth.
• Own paid media budgets, allocate spend strategically, and continuously optimize for KPIs including CPL, MQL volume, pipeline contribution, and ROI.
• Lead A/B and multivariate testing across ads, landing pages, targeting, and conversion paths to improve campaign efficiency and performance.
• Analyze funnel metrics and deliver actionable insights and recommendations through dashboards and regular reporting cadences.
• Partner with marketing operations to ensure accurate campaign tracking, attribution modeling, and lead routing within CRM and marketing automation platforms.
• Collaborate with content and creative teams to develop compelling campaign messaging, assets, and landing page experiences.
• Align with sales to monitor lead quality, refine targeting, and ensure campaign activity translates to measurable pipeline impact.
• Evaluate and test emerging channels, platforms, and tactics to expand and evolve Park Place's performance marketing capabilities.

Qualifications

• 3+ years’ experience in digital or performance marketing, preferably in B2B.
• Proven Success Managing paid media campaigns that drive measurable pipeline or revenue.
• Strong analytical skills and comfort working with marketing data and performance metrics.
• Experience with Marketing automation and CRM systems.
• Ability to manage multiple campaigns and priorities simultaneously.
• PREFERRED: Experience marketing enterprise technology or B2B services, with familiarity in account-based marketing strategies, six-figure+ digital media budget management, and attribution modeling and marketing analytics tools.