Senior Performance Marketing Specialist

About the Role

Responsive is looking for a hands-on, analytically sharp, and highly collaborative Senior Performance Marketing Specialist to own and grow our digital paid marketing channels globally. This is not a purely strategic or managerial role: we are looking for someone who is equally comfortable developing an investment thesis and getting into the weeds of campaign execution, conversion tracking, and channel optimization.

You will work closely with SEO, web, product marketing, brand, marketing operations, sales development, and finance. You will report to the VP of Growth and interact regularly with sales and marketing leadership up to the CMO and CRO level.

This role sits at the intersection of technical depth, commercial judgment, and cross-functional influence. The right candidate thrives in ambiguity and is comfortable with both strategic direction and tactical execution.

Essential Functions

• Execute on paid marketing strategy and channel investment
• Partner with leadership to develop and maintain an investment thesis across digital channels, balancing short payback periods with longer-term awareness and brand-building objectives
• Define key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiences
• Actively evaluate new channels and formats and make data-driven decisions on where to invest
• Execute and optimize campaigns across channels
• Own day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms
• Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals
• Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable
• Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows
• Drive performance analytics and insight
• Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholders
• Build and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiency
• Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segments
• Manage budgets with commercial discipline
• Allocate and reallocate paid media budgets across channels to achieve pipeline targets at an attractive payback
• Partner with Marketing Ops and Finance during planning cycles to define and defend budget needs
• Treat every dollar as if it were your own: default to skepticism, require evidence before scaling, and move quickly when something is working
• Collaborate across the go-to-market team
• Work closely with SEO and web to ensure paid and organic strategies are coordinated and mutually reinforcing
• Partner with product marketing to ensure messaging in ads reflects current positioning, competitive context, and ICP priorities
• Coordinate with sales development to align on lead quality expectations, follow-up velocity, and event-related campaign support
• Engage regularly with marketing ops on tracking, attribution, and data quality
• Bring channel performance data into exec-level conversations in a way that is clear, credible, and decision-ready

Knowledge & Skills

• Technical fluency
• Track record of managing paid marketing at the campaign execution level, not just overseeing others who do
• Strong working knowledge of conversion tracking, attribution, and tag management (Google Tag Manager, GA4, Salesforce integration)
• Hands-on experience with AI productivity tools such as Claude, Cursor, or similar, and a demonstrated habit of using them to move faster and do more with less
• Familiarity with Clay or similar data enrichment and automation tools is a strong plus
• Commercial and analytical skills
• Fluency with digital marketing profitability frameworks: CAC payback, LTV:CAC, cost-per-SQO, pipeline contribution by channel
• Ability to build a business case for channel investment and defend it with data
• Strong instinct for signal vs. noise: knows when to act on early data and when to wait
• Collaboration and communication
• Exceptional written and verbal communication skills, including the ability to explain technical concepts to non-technical audiences
• Experience presenting digital marketing strategy and performance to executive audiences, including CMO, CRO, or VP-level stakeholders
• Genuine appetite for cross-functional work: this role touches nearly every part of go-to-market and requires someone who builds trust quickly and follows through
• Low ego, high standards: able to push back constructively and advocate for the right thing without being territorial

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)
• At least 5 years of relevant, hands-on experience in digital or performance marketing
• B2B SaaS experience strongly preferred
• Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display