Senior Marketing Specialist

What You'll Do

• Develop and execute marketing campaigns that support lead generation, customer engagement, and brand awareness.
• Create messaging, promotional materials, launch content, remarketing assets, and digital content across multiple channels.
• Write and edit content for websites, landing pages, emails, blogs, videos, and other marketing materials.
• Maintain a consistent brand voice across all marketing efforts.
• Plan, create, and edit video content to support campaigns and brand visibility.

What We'll Do

• Update and maintain company websites, landing pages, product pages, and promotional content.
• Execute email marketing campaigns, including segmentation, automation, personalization, and testing.
• Build and optimize workflows and nurture campaigns to improve engagement and conversion.
• Support social media content publishing and alignment with broader marketing goals.
• Aid in webinars and marketing events, including content, coordination, follow-up, and evaluation.

Qualifications

• 5 years of marketing experience.
• Strong experience with WordPress, Elementor, or similar website management tools.
• Experience with email marketing platforms such as Mailchimp, including automation and segmentation.
• Content marketing experience.
• Ai experience preferred.
• Familiarity with Adobe Creative Cloud, Canva, or similar design tools.
• Strong analytical skills and ability to use data to improve marketing performance.
• Forward-thinking mindset and comfort using AI tools to improve marketing effectiveness.