Specialist, Performance Marketing

About the role

You'll play a crucial role in driving Pizza Hut's digital marketing success. Your primary responsibility will be to manage and optimize complex paid media campaigns, ensuring they align with our brand's objectives.

Responsibilities

• Manage and optimize complex paid media campaigns, ensuring they align with our brand's objectives.
• Collaborate with cross-functional teams and media agencies to ensure timely and accurate campaign execution, while also contributing to process improvements and efficient workflow systems.
• Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms.
• Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy.
• Provide input for quarterly planning, including timelines, feasibility, and operational requirements.
• Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems.
• Validate data accuracy across reporting tools and summarize performance trends for team leadership.
• Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment.
• Support financial accuracy through budget tracking, invoice validation, and reconciliation.
• Document and refine trafficking and reporting procedures for consistent campaign execution.
• Identify operational gaps and recommend improvements to enhance efficiency and reduce errors.
• Participate in multi-quarter projects to improve workflow systems and campaign execution processes.

Requirements

• 5+ years of experience in digital marketing, paid media operations, or performance marketing.
• Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
• Strong problem-solving skills, especially in troubleshooting complex campaign issues.
• High proficiency in data organization, validation, and interpretation for decision-making.
• Exceptional attention to detail and strong project management abilities.
• Proactive approach to maintaining operational accuracy and resolving issues independently.
• Effective collaboration skills in a fast-paced, high-volume marketing environment.
• Experience with QSR, retail, or consumer brands is preferred.
• Excellent communication and interpersonal skills for cross-functional collaboration.

Qualifications

• A results-driven mindset with a passion for digital marketing and campaign optimization.

Skills

• Results-driven mindset with a passion for digital marketing and campaign optimization.

Benefits

• This is the expected salary range for this position.
• Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Pay

Salary Range: $78,300 to $82,800 annually + bonus eligibility.

Schedule

MUST be based in PLANO, TX