Performance Marketing Manager (Growth & Lifecycle)

About the role

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Responsibilities

• Manage and scale paid budgets efficiently
• Optimize CAC, ROAS, CVR, AOV, and LTV
• Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
• Adjust bidding strategies and campaign structure based on data
• Identify scaling opportunities without increasing risk exposure
• Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
• Understand regulated marketing limitations (medical claims, disclaimers)
• Partner with internal stakeholders to prevent account flags or shutdown risk
• Maintain a risk-aware scaling strategy
• Build reporting dashboards
• Monitor CAC, ROAS, CVR, AOV, and LTV
• Understand subscription economics (LTV > CAC model)
• Improve attribution clarity across channels
• Inform budget allocation decisions using data

Requirements

• 5+ years in performance or growth marketing
• Strong hands-on experience with:
• Google Ads (Search, Performance Max, YouTube)
• Meta Ads (Facebook / Instagram)
• Reddit Ads
• Tiktok Ads
• Microsoft Ads (Bing)
• App Lovin
• Ad Roll
• Experience in telehealth, healthcare, or regulated products preferred
• Experience with subscription-based businesses strongly preferred
• Strong CRO mindset
• Experience building SMS + email lifecycle automations
• Comfortable operating in a startup environment with ownership

Qualifications

• Thinks in CAC vs LTV
• Enjoys structured experimentation
• Understands platform compliance nuance
• Is analytical but commercially minded
• Can operate without heavy hand-holding

Benefits

This Role Is Ideal For Someone Who

• Thinks in CAC vs LTV
• Enjoys structured experimentation
• Understands platform compliance nuance
• Is analytical but commercially minded
• Can operate without heavy hand-holding

Pay

Not specified

Schedule

Not specified