Performance/Growth Marketing Manager

About the role

Dolls Kill is a global fashion brand that empowers individuals to celebrate their individuality. We have over 10 million social media followers, including influential personalities in music, art, pop culture, and fashion. Supported by strong consumer-focused investors, we aim to build one of the world's next great consumer brands. Our team is expanding rapidly, and we're seeking talented individuals to join our dynamic crew.

Responsibilities

• Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok.
• Analyze data and take action to drive performance.
• Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching, and creative testing.
• Assist in developing performance media budgets across channels to optimize overall incremental profitable sales.
• Collaborate cross-functionally; use well-structured data and visualizations to assist the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
• Avoid full funnel reporting and attribution.
• Monitor the DTC landscape for new trends; evaluate, recommend, and execute entering new performance marketing channels.
• Support brand marketing activities with thoughtful measurement and data-driven recommendations.

Requirements

• At least 4 years of experience in DTC ecommerce advertising with hands-on experience in at least two of Google Ads, Tiktok, and Meta.
• Deep hands-on expertise in Google Ad ecommerce campaign optimization.
• An entrepreneurial mindset with DTC P&L understanding.
• Proven experience taking data-driven approaches to marketing and media buying.
• Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
• Ability to handle multiple tasks, priorities, and deadlines.
• Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.

Pay

$120,000 - $163,000 per year

Schedule

Nightly shift