Growth Marketing Manager, Lifecycle

Responsibilities

• Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
• Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
• Write tight creative briefs and give specific, actionable feedback for designers and copywriters
• Take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
• Work cross-functionally to advocate for your priorities and build alignment without having direct authority
• Use monetary incentives to drive behavior change and impact
• Build complex automated marketing journeys in a CRM platform and know when out-of-the-box functionality isn't enough

Requirements

• 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
• Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
• A system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
• Experience using monetary incentives to drive behavior change and impact
• Experience building complex automated marketing journeys in a CRM platform and know when out-of-the-box functionality isn't enough

Qualifications

• You have experience using AI tools and have built automations or workflows that save your team time. Bonus if you’ve used Claude or Cursor.
• You have experience working cross-functionally to advocate for your priorities and build alignment without having direct authority
• You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
• You have experience using monetary incentives to drive behavior change and impact
• You have experience building complex automated marketing journeys in a CRM platform and know when out-of-thebox functionality isn't enough

Skills

• Strong understanding of behavioral science frameworks
• Experience with platform capabilities and influencing roadmaps
• Ability to brief, review, and iterate on assets across multiple channels
• Experience with creative brief writing and giving specific, actionable feedback
• Experience with monetizing incentives to drive behavior change
• Experience building complex automated marketing journeys in a CRM platform

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Pay

The expected base pay range for this position in the San Francisco area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.

Schedule

Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.